TLE Q1

Loyal Customers

This type of customer keeps coming back for more.

Impulse Customers

This type of customer makes a buying decision in an instant provided that the conditions are right.

Discount Customers

This type of customer sees value in your product but would not but it at full price.

Need-based Customers

These customers purchase specific products based on their needs.

Wandering Customers

This type of customer draws the largest amount of traffic to a business. (have no specific needs)

Potential Customers

This type of customer is on the very beginning of your sales funnel.

New Customers

This type of customer has recently bought something from your business.

Samuel Bacharach

McKelvey-Grant Professor from Cornell University

Clarity

The idea should be clear enough so that doubts and unknowns have been minimized, if not eliminated.

Usability

The idea should fulfill a practical need, answer a particular problem, or meet a particular market demand.

Stability

The idea should have market stability over time.

Scalability

The prototype of the business idea must be capable of being scaled in such way that it can be duplicated with consistency.

Stickiness

The idea should stick in such a way that the emotional appeal of the product drives the cutomers’ sense

Integration

The idea must be be integrated or capable of being integrated with the strategy of the business enterprise.

Profitability

The idea must have earning potential and long-term capacity to generate profits.

Attracts Talent

a company with a reputable brand is very attractive to talented individuals.

Increases Credibility

A good brand increases the business enterprise’s credibility

Allows Shared Values

An emotional attachment is built and it binds the customers and the company for life.

Helps keep consistency

are consistently used in all marketing programs of the business, the brand will be consistently kept in the new product lines.

Builds Customer Loyalty

Satisfied customers are loyal customers and loyal customers are good ambassadors for the business brand.

Maximizes product launching

A strong brand helps promotes new products and services.

Triggers Customer Recognition

A good brand is easily recognized by customers.

Gives confidence to the customers

boosts his/her confidence because she/he knows that the quality of the product is something to be proud of

Lydia Di Francesco

suggests the seven criteria for a great brand name

Brevity

short enough for easy recall

Likability

Intellectually stimulating names

Extendability

varied visual interpretations and creative executions

Protectability

can be trademarked for web use

Distinctiveness

stands out among all other brands in it’s class

Easy Spelling and pronunciation

should be simple enough to spell and pronounce

Appropriateness

should reasonably fit the business purpose of the enterprise