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Perception
the process by which our brains interpret the sensory information we receive from the world around us
Bottom-Up Processing
the brain uses objective information, such as shape, color, etc. to figure out the meaning of things
Top-Down Processing
The brain relies on prior knowledge, expectations, and experiences to interpret sensory information
Schema
They are mental frameworks that organize knowledge and shape perception. They work as filters, influencing how the brain interprets information based on past experiences.
Perceptual Set
Our tendency to perceive something as one thing and not another based on our schemas, the context, and our immediate expectations.
Gestalt Psychology
It describes the ways our brains naturally organize visual information and gravitate towards good forms do that the resultant perception is biased towards what is ideal.
Closure
One of Gestalt’s Principles of Perception; Our brain finishes unfinished objects subconsciously to create a complete, recognizable object.
Figure and Ground
One of Gestalt’s Principles of Perception; The brain organizes visual information into distinct, meaningful figures and backgrounds.
Proximity
One of Gestalt’s Principles of Perception; Objects placed near each other tend to be perceived as one group.
Similarity
One of Gestalt’s Principles of Perception; Objects similar in appearance are perceives as belonging together.
Attention
The brain selectively focuses its awareness on a particular stimulus or aspect of the environment. Think of a spotlight!
Selective Attention
our ability to focus on one particular task or stimulus among many competing stimuli
Cocktail Party Effect
Our ability to focus on a particular conversation in a noisy environment, even when other conversations are taking place around us.
Inattentional Blindness
The failure to notice unexpected stimuli in our environment when our attention is focused on something else
Change Blindness
The failure to detect changes in a scene when our attention is diverted
Binocular Depth Cues
These are visual cues that rely on BOTH eyes to perceive depth.
Retinal Disparity
One of the binocular depth cues; Takes account of the disparate images of each retina. Objects closer to one’s eyes have a greater difference of image between the left and right eye than objects farther away do.
Convergence
One of the binocular depth cues; The eyes turn towards each other when an object is closer towards the viewer.

Monocular Depth Cues
Visual cues that can be used to perceive depth with only one eye
Relative Clarity
Monocular Depth Cue; Near or Far? The perception that objects closer to us appear more clear than objects farther away.
Relative Size
Monocular Depth Cue; Big or Small? The perception that objects farther away appear smaller in our visual field than objects closer to us
Texture Gradient
Monocular Depth Cue; The texture of a surface blurs in the distance
Linear Perspective
Monocular Depth Cue; This is produced by the apparent converging of parallel lines in the distance
Interposition
Monocular Depth Cue; An object overlapping another object is perceiver as closer than the object it is covering.
Perceptual Constancies
Monocular Depth Cue; Our tendency to perceive objects as having consistent properties, such as size, shape, and color, even when visual information changes.
Apparent Movement
The perception of motion when there is none that is created by the rapid presentation of still images
Prototypes
It’s a mental standard against which we compare new things to determine category membership; best example of a particular category
Schema Assimilation
The process of fitting new information into existing schemas
Schema Accommodation
The process of ADJUSTING existing schemas to accommodate new information
Algorithms
Step-by-step procedures that guarantee a solution
Heuristics
Mental shortcuts or rules of thumb that often lead to quick solutions, but may not always be accurate
Representativeness Heuristic
Judging things based on how well they match prototypes. (Ex: stereotypes)
Availability Heuristic
Basing judgments based on how mentally available information appears in the mind. Regency, vividness, and distinctiveness can increase chances
Mental Set
A tendency to approach problems in a particular way, often based on past experiences.
Priming
A technique whereby exposure to one stimulus influences a response to a subsequent stimulus, without conscious guidance or intention.
Framing
A cognitive bias that occurs when people’s decisions are influenced based on the presentation of information rather than the actual content.
Gambler’s Fallacy
The belief that past events influence future independent events.
Sunk-Cost Fallacy
The tendency to continue investing in something because of the resources already invested, even if it is no longer beneficial
Executive Functions
A set of cognitive processes that allow individuals to plan, organize, and regulate their behavior in order to achieve goals.
Creativity
The ability to produce novel and valuable ideas. It involves thinking in new ways, breaking patterns, and generating original solutions.
Divergent Thinking
A thought process or method used to generate creative ideas by exploring many possible solutions. (Think of an FRQ test)
Convergent Thinking
A type of thinking that involves narrowing down possibilities to find a single, correct answer. (Think of an MCQ test)
Functional Fixedness
The inability to perceive a new use for a physical object associated with a different purpose; A form of mental set
Storage
The process of maintaining information in memory
Encoding
The process of transforming information into a memory that can be stored and retrieved by the brain
Retrieval
The process of accessing information from memory
Explicit Memory
Memory that can be consciously recalled.
(Think of EXPLICITLY stating something. You can describe it in detail)
Implicit Memory
A broad category of memory that is not consciously recalled. (Ex: brushing your teeth, priming)
Think of implicit differentiation! You use the power-rule without thinking instead of the full process using the definition of a limit
Episodic Memory
Memory of personal experiences (A type of explicit memory)
Semantic Memory
The memory of facts, concepts, and general knowledge (a type of explicit memory)
Procedural Memory
memory of skills and habits (a specific type of implicit memory)
Prospective memory
Remembering to perform intended actions that will occur in the future or future events
Long-Term Potentiation
The strengthening of neural connections
Working Memory
Mental workspace to think; Holds 7 ± 2 items; Short-term memory that actively processes information
Primary Memory System
The processes and structures involved in encoding, storing, and retrieving information in the brain
Central Executive
The part of working memory that controls attention and coordinates information processing
Phonological Loop
The part of working memory that processes verbal and auditory information
Visuospatial Sketchpad
The part of working memory that processes visual and spatial information
Multi-Store Model
Information flows through 3 distinct memory stores: Sensory memory (initial gateway), Short-Term memory (temporary workspace), Long-Term memory (extended periods)
Sensory Memory
The initial stage of memory that briefly stores sensory information. (Impressions last for only a fraction of a second)
Iconic Memory
Sensory information of visual information
Echoic Memory
sensory memory for auditory information
Short-Term Memory
memory that holds a limited amount of information for a short period of time
Long-Term Memory
Memory that stores information for an extended period of time
Automatic Processing
information that requires minimal attention to move through the multi-store memory
Effortful Processing
information that requires conscious focus to be processed
Levels of Processing Model
The retention of memory is determined by how deeply information is processed during encoding.
Shallow Encoding
encoding information based on superficial or basic characteristics, requiring little cognitive effort
Deep Encoding
encoding information based on its meaning, connecting it to existing knowledge and past experience
Structural Encoding
processing the physical appearance of the word or object
Phonemic Encoding
processing the sound of the word
Semantic Encoding
analyzing the full context and meaning of the information
Episodic Buffer
It is a component of working memory that integrated memory from different sources into a single, coherent episode or experience. It works as a temporary storage system that allows for the manipulation and retrieval of this integrated information.