GEC 5 - Purposive Com. (Prelims)

1. System of Rules

2. Sound System

3. Vocabulary

What is a Language according to Linguists?

Phonology

“Sound System”

Grammar

“System of Rules”

Lexicon

“Vocabulary”

Speech Community

composed of people sharing the same set of rules in the language system

Language Acquisition

is the process where people acquire the languages used by those in the community

Language Learning

is the process where people learn languages for various reasons

First Languages

or Mother tongue, is a Language acquired while growing up

Second Languages

are languages learned by studying formally in school or informally on their own.

Language contact

occurs when people with different languages interact, communicate, and exchange ideas

Language Change

This is the result of language contact.

Communication

the exchange of ideas, thoughts, concepts, and views between and among two or more people, various contexts come into play.

Context

is the environment in circumstance or which communication takes place.

1. Communication Mode

2. Context

3. Purpose and Style

Classifications of Communication

1. Verbal-non-verbal communication

2. Visual Communication

2 Communication Mode Types

Verbal-non-verbal Communication

A type of communication where one cannot be separated from the other.

Visual Communication

is the type of communication that uses visuals to convey information and/or messages. Some examples are signs, symbols, imagery, maps, graphs, charts, diagrams, photos, drawings, and even forms of electronic communication.

1. Intrapersonal

2. Interpersonal

3. Extended

Types of Context Communication

Intrapersonal Communication

A type of communication when The Latin prefix intra- means within or inside. Means talking to oneself.

Self-verbalization or Self-statement

Other term for when one communicates with oneself as per psychologists

Interpersonal Communication

A type of communication wherein the Latin prefix inter- means between, among, and together.

Interpersonal Communication

A communication situation is _______ if it is meant to establish a deep or emotion relationship

Transactional Communication

A type of formal and profound communication wherein there is an objective to achieve something at the end of the conversation, it becomes

Extended Communication

It involves the use of electronic media. Unlike before when it only called for the use of television and radio, nowadays, the description of extended communication may be expanded to include radio or phone conferencing; video-conferencing; Skype calls; and other technological means.

Formal and Informal Communication

Types under Purpose and Style Communication

Formal Communication

employs formal language delivered orally or in written form. Lectures, public talks/speeches, research, and project proposals, reports, and business letters, among others, are all considered formal situations and writings

Formal Communication

To inform, to entertain, and to persuade are the main objectives of this type of communication.

Informal Communication:

certainly does not employ formal language. It involves personal and ordinary family conversations with friends, members, or acquaintances under the sun.

Clear, Concise, Concrete, Correct, Coherent, Complete, Courteous

7C’s of Communication

7

How many C’s are given in communication

Schreiner 2018

Who gave the process of Communication?

Creation

A communication process that is the forming of the communicative intent where the sender generates an idea.

Transmission

A communication process where it may be as simple as meeting with the intended recipient of the message, and orally sharing the message, or calling the individual to communicate orally over the phone.

Reception

A communication process wherein after transmitting the message, the communication duties change hands and fall upon the receiver of the message.

Translation

A communication process wherein once receiving the message, the recipient must translate the message into terms that s/he can easily understand.

Response

A communication process wherein this may be verbal and immediate, which is commonly the case if communication is face-to-face.

Creation > Transmission > Reception > Translation > Response

Give the 5 Process of Communication (Format: ___>___)

Sender

An element of communication: a person, group, or organization who initiates communication.. -She/He may be called the source, encoder, speaker, or communicator.

Message

An element of communication: transmitted in communication. It may consist of the idea, opinion, information, feeling, or attitude of the sender.

Channel

An element of communication: a pathway or medium through which the message travels to reach its destination. It may be oral, written, or visual.

Receiver

An element of Communication: a person who receives, analyses, understands, and interprets the message.-S/he can also be called a decoder, reader, or listener.

Feedback

An element of communication: the receiver's response that provides information to the sender.

Noise

An element of communication: a form of distortion, barrier, or obstacle that occurs in the oral communication process.

Adjustment

An element of communication: done if the message is distorted or is not clearly understood by the receiver.

Context

An element of communication: It is the situation from which the communication is done.

8

How many elements of communication are there?

5

How many communication processes are according to Schreiner

Sender, Message, Channel, Receiver, Feedback, Noise, Adjustment, Context

Give the 8 elements of communication (Format: ___,___)

Ethics of Communication:

This emphasizes that morals influence the behavior of an individual, group, or organization thereby affecting their communication.

Establish an effective value system that will pave the way for the development of your integrity as a person.

What is the first ethics of communication

Provide complete and accurate information.

Second ethics of communication

Disclose vital information adequately and appropriately.

Third ethics of communication

Communication Models

A model is an abstract. It is a representation of a real-world phenomenon applied to different forms. The interplay of variables in the model is represented graphically.

Aristotle Model

one of the oldest communication models, introduced by Aristotle, a Greek philosopher. It focuses on public speaking and persuasion.

Aristotle Model

Features of This Model:

• One-way

• With a passive audience

• Lacks feedback and noise

• Occasion = Context

• Speaker is the most important element

Speaker

What element is the most important in Aristotle Model

Aristotle Model

What type of Model?

Lasswell’s Model

What type of Model?

Harold Lasswell

Who Developed Lasswell’s Model

Lasswell’s Model

Features of this model:

• One-way communication

• Message flows from sender to receiver only

• Useful for studying mass communication (e.g. media..)

• Has feedback, but not properly returned

Who, Says What, In Which Channel, To Whom, With What Effect

What are the elements of Lasswell’s Model (Format: ___,___)

Lasswell’s Model

What model is useful for studying mass communication?

Shannon–Weaver’s Model

this model explains communication as a technical process of transmitting information, originally designed for telephone and signal systems

Claude Shannon and Warren Weaver

Who developed the Shannon-Weaver’s Model?

1949

What year was Shhanon-Weaver’s model created?

Features of this Model:

• Two-way communication

• Acknowledges noise

• Has feedback and is returned

Shannon-Weaver’s Model

Known as “mother of all models”

Shannon–Weaver’s Model

What model is this?

SMCR Model

Proposed by David K. Berlo in 1960, this model explains communication using four major components

David K. Berlo (1960)

Who developed the SMCR Model and in what year?

SMCR Model

Features:

• One-way communication,

• Highlights the importance of culture, knowledge, and attitudes in communication.

• No feedback

• Passive reception

SMCR Model

What model highlights culture, knowledge, and attitudes in communication

Source (Sender), Message, Channel, Reciever

What are the four components of David Berlo’s Model? (Format: ___,___)

Communication skills

Attitude

Knowledge

Social system

Culture

Components of the Source (Sender) of SMCR model

Content

Elements

Structure

Code

Treatment

Components of the Message of SMCR model

Hearing

Seeing

Touching

Smelling

Tasting

Components of the Channel of SMCR model

Communication skills

Attitude

Knowledge

Social system

Culture

Components of the Receiver of SMCR model

SMCR Model

What type of Model?

One-Way

What way of communication is Aristotle Model?

Two-Way

What way of communication is Shannon-Weaver’s Model?

One-way

What way of communication is Lasswel’s Model

One-Way

What way of communication is SMCR Model?