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What is coding?
The way that information is stored in memory stores
Who is the key psychologist for coding?
Baddeley
Describe the procedure Baddeley carried out for coding
Had a list of acoustically similar words (cat, cab, can) and acoustically dissimilar words (pit, few, cow)
Had a list of semantically similar words (great, large, big) and semantically dissimilar words (good, huge hot)
Describe the findings for Baddeleys coding study
Immediate recall worse with acoustically similar words
Recall after 20 minutes worse with semantically similar words
What is the coding for short term memory?
Acoustic
What is the coding for long term memory?
Semantic
What is capacity?
The amount of information that can be stored in your memory
Who are the key psychologist for capacity?
Jacobs
Miller
Describe the procedure Jacobs carried out for capacity
Researcher reads four digits and increases until the participant cannot recall the order correctly
What does the final number read out in Jacobs study for capacity mean?
The final number is your digit span
Describe the findings for Jacobs capacity study
Participants could read back 9.3 numbers and 7.3 letters in the correct order immediately after they were presented
Describe the procedure Miller carried out for capacity
He observed everyday practices and found that many things come in sevens e.g days of the week, deadly sins
Describe the findings for Millers capacity study
Span of short term memory is 7 ± 2
How can the capacity for STM increase according to Miller?
Through chunking which is when you group sets of digits/letter into categories
What is duration?
How long information can be stored in your memory before its forgotten
Who are the key psychologists for duration?
Peterson and Peterson
Bahrick et al
Describe the procedure Peterson and Peterson carried out for duration
24 students given a consonant syllable to recall and a 3 digit number to count backwards from
Retention interval varied from 3-18 seconds
Describe the findings for Peterson and Petersons study on duration
After 3 seconds average recall was 80%
After 18 seconds average recall was 3%
What is the duration of STM without rehearsal?
18 seconds
Describe the procedure Bahrick et al carried out for duration
392 American participants aged 17 and 74
recongition test: 50 photos from high school yearbooks
free recall test: participants listed names of their graduating class
Describe the findings for Bakrick et als duration study
recongition test: 90% accurate after 15 years, 70% after 48 years
free recall test: 60% recall after 15 years, 30% after 48 years
A03 Strength - Baddeley: Identified two memory stores
Although later research has shown that there are some exceptions to Baddeleys findings STM is mostly acoustic and LTM is mostly semantic
Led to the development of the multi store model
Despite being a limited explanation, his research paved the way for future explanations of memory
A03 Limitation - Baddeley: Uses artificial stimuli
Words used had no use/meaning to the pps so tells us little about coding in everyday life
When processing more meaningful info, ppl use semantic coding even for STM
Findings of the study have limited application
A03 Strength - Jacobs: Study has been replicated
Is an old study which may have lacked control over confounding variables as scinetific method wasn’t as refined as today
Jacobs findings have been confirmed in later controlled studies
Study is a valid measure of STM digit span
A03 Strength - Bahrick et al: Has high external validity compared to STM research
Everyday meaningful memories were studied
When lab studies were done with meaningless pictures to be remembered, recall rates were lower
His findings reflect a more real estimate of the duration of LTM