Evaluate the view that the media impacts general elections

Newspapers have political biases and their content is consumed by voters

-2019 daily mail publishes headline ‘Corbin’ to attack Labour

-2019 the Conservative Party published their manifesto in the telegraph

Newspaper readership is in decline

Daily mail 1997- 2.2 million in circulation

2022- 900,000 in circulation

TV debates are key moments during election campaigns

62% in 2015 cited TV as having a strong influence, whilst only 25% said papers

2010 TV debate led to boost in polls for Nick clegg

TV debate performance does not always indicate success

Voters in the election swung back to Labour and Conservative. The lib dens had 57 seats which is down 5 from last time

The role of social media has increased massively

Labour spent £1.4million on facebook advertising ahead of the 2019 election

70% of 18-24 year olds said that sicual media was their primary source of information