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advantage of random sampling
Unbiased. All members of the target population have an equal chance of selection
Disadvantage of random sampling
may not be representative- accidentally biased with certain groups OVER or UNDER represented. Hard to get ENTIRE population.
stratified sampling
involves dividing the population into subgroups, and then randomly selecting participants from each subgroup in the proportion that they appear in the population
advantage of stratified sampling
Likely to be more representative than any other methods because there is a proportional and randomly selected representation of subgroups.
Disadvantage of stratified sampling
Very time-consuming to identify subgroups, then randomly select participants and contact them.
convenience sampling
using a sample of people who are readily available to participate
Advantage of convenience sampling
can reach a large number of respondents in a short time frame, easier
disadvantage of convenience sampling
not representative of the population
investigation aim
The purpose of the study written as a statement that includes the variables being studied.
investigation question
The question the study intends to solve, or what the researcher is trying to find out.
independent variable
The experimental factor that is manipulated; the variable whose effect is being studied.
dependent variable
The outcome factor; the variable that may change in response to manipulations of the independent variable.
Operationalising Variables
The process of devising a way of measuring a variable. It is a clear statement of what the variable is.
Hypothesis
a statement predicting the probable outcomes of an investigation. Needs to include population, IV, DV, comparison between the conditions
population of interest
the wider group of people that the researcher is interested in understanding
sample
the participants selected from the population, who participate in the investigation
representative sample
a sample that accurately reflects the characteristics of the population as a whole
random sampling
a sample that fairly represents a population because each member has an equal chance of inclusion
experimental group
In an experiment, the group that is exposed to the treatment, that is, to one version of the independent variable.
control group
In an experiment, the group that is not exposed to the treatment; contrasts with the experimental group and serves as a comparison for evaluating the effect of the treatment.
controlled variables
All those things that must be kept the same during the investigation to produce a valid, fair test.
extraneous variables
any variables other than the independent variable that seem likely to influence the dependent variable in a specific study. Should be controlled before an experiment is run.
Confounding Variables
a factor other than the independent variable that has produced an effect in an experiment.
extraneous v confounding variable
extraneous variables CAN affect results, confounding variables HAVE affected results.
controlled experiment
involves an experimental investigation of the relationship between one or more IVs and a DV; all other variables are controlled.
between subjects
Participants are either randomly allocated to the control or experimental condition.
advantage of between subjects
most time effective
disadvantage of between subjects
more participants are needed, less control over EV's
within subjects design
All participants in the sample are in both the control and experimental conditions
advantage of within subjects
no participant differences, fewer participants needed
disadvantage of within subjects
more time consuming, higher participant withdrawal rate
qualitative data
characteristics and descriptions. Can be in the form of words, photographs, videos, audio and other recordings that are not measured with a number.
quantitative data
measurable values and quantities and can be compared on a numerical scale. Can be in the form of measurements such as length, weight or time, or in the form of frequencies and tallies
measures of central tendency
mean, median, mode
mean
the arithmetic average of a distribution, obtained by adding the scores and then dividing by the number of scores. Vulnerable to outliers.
Median
the middle score in a distribution if ordered least to most; half the scores are above it and half are below it
mode
the most frequently occurring score(s) in a distribution
sources of error
measurement (random and systematic), random
random errors
occur because of random and inherently unpredictable events in the measurement process
systematic errors
Errors in measurement that are constant within a data set, sometimes caused by faulty equipment or bias
personal errors
Include mistakes, miscalculations and observer errors when conducting research.
repeatability
how close successive measurements of the same quantity are when carried out under the same conditions.
reproducibility
how close measurements of the same quantity are when carried out under different conditions
repeatability v reproducibility
repeatability is replicating the same experiment under similar conditions, whereas reproducibility is the extent to which a study's findings can be obtained by other researchers using different methods, settings, etc.
internal validity
refers to a study investigating what it sets out or claims to investigate. Internal validity can be affected by the appropriateness of the investigation design, sampling and allocation techniques, and the effect of extraneous and confounding variables
external validity
refers to whether the results of the research can be applied to similar individuals in a different setting
ethical principles
research merit, beneficience, justice, respect
research merit
research that is worthwhile and conducted appropriately to achieve the aims
Justice
have fair procedures been taken? Have the benefits of the research been shared widely?
beneficience
what are the likely benefits to participants or the wider community? Have the risks of harm to participants and to the community in general been minimised?
respect for human beings
Has the researcher taken into account the rights, beliefs, perceptions and cultural backgrounds of all their participants?
participant ethical guidelines
voluntary participation, deception, withdrawal rights, debriefing, informed consent, confidentiality
voluntary participation
Participation whereby participants agree to take part in an experiment free from pressure or fear of negative consequences.
deception
misleading participants about the true purpose of a study or the events that will actually transpire
withdrawal rights
A participant's right to withdraw from a study or research at any time without experiencing any negative consequences.
debriefing
the post-experimental explanation of a study, including its purpose and any deceptions, to its participants
informed consent
an ethical principle that research participants be told enough to enable them to choose whether they wish to participate
confidentiality
The researcher must not use or disclose private information for any purpose other than that for which it was given to them.