The Return of Graphic Narrative for Adults

MAD

a magazine that blended high and low art, surviving the shutdown of Gaines’s EC Comics. Harvey Kurtzman’s editorial direction would become the bedrock of MAD’s humor

Harvey Kurtzman

Experimented with covers and incorporated bizarre word

Had an appreciation for Outcault, Dirks, and Dorgan

Bernard Krigstein

Popularized collage in comics

Wally Wood

parody artist that used ultra-detailed illustrations style called “eyeball kicks” or “tchotchkes” as called by Kurtzman

Superduperman (1953)

Wood’s parody that poked fun at the legal battle with Captain Marvel

Got sued for DC Cover copyright infringement, they win

Mad Ad Parodies

began using fake ads, real advertisers became upset by this satire, Gaines decided the revenue from ads wasn’t worth it

Playboy

provided work to many artists ousted from the industry

Little Annie Fanny (1962)

Created by Kurtzman and Elder for Playboy

The Underground Press

the rise of alternative press outlets in major urban areas catered to the emerging hippie culture

Xerox

Revolutionized self publishing in the 1960s

Gilbert Sheldon

created Wonder Warthog and Fabulous Furry Freak Brothers, found a market in head shops

Zap Comics

published by R. Crumb, included characters like Mr. Nature, Fritz the Cat, and White Man

Détournement Strategy

Involved rewriting the texts of comics to criticize to capitalism

Air Pirates Funnies

Dan O’ Neill published Mickey parody, got sued and lost, setting parody rights back twenty years

Bande Dessinee

High-quality comics produced in Europe

Tintin