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Principle 1 - People face Trade-Offs
People exchange something of value, as part of a compromise.
Efficiency
Society’s getting the best benefits from its scare resources.
Equality
Those benefits are distributed uniformly among society’s members.
Principle 2 - Opportunity Cost
The Cost of Something Is What You Give Up to Get It
Principle 3 - Rational People Think at the Margin
Rational people systemically and purposefully do the best they can when they want to achieve their goals
Marginal Change
An incremental adjustment to an existing plan of action.
Rational people make decisions by?
Comparing marginal benefits & marginal costs.
Principle 4 - People Need Incentives
People respond to incentives if they make decisions by comparing costs and benefits.
Incentive
Something that induces a person to act, such as the prospect of a punishment or a reward.