Course 2 - Module 2 Glossary

404 page

A URL that tells the visitor that the webpage does not exist

Algorithm

An automated software that helps locate information to answer a user’s query

Bounce rate

The percentage of website visitors who view one page and then leave the site

Breadcrumbs

A row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the homepage

Broken link

A link that leads to a webpage that no longer exists

Crawlers

Automated software that crawls (fetches) pages from the web and indexes them

Crawling

The process of finding new or updated webpages

Domain

The core part of a website’s URL, or internet address

Featured snippet

A special box that displays information about a search in the results page

HTTPS

An internet communication protocol that protects the integrity and confidentiality of data between the user’s computer and the site

Indexing

The process of Google saving and organizing website information to display in the search engine

Google Business Profile

A tool that allows local businesses to tailor how their information appears on Google Search and Google Maps

Google knowledge panels

Information boxes that appear on Google when someone searches for people, places, organizations, or things that are available in Google’s knowledge database

Googlebot

The generic name of Google's crawler

Keyword

A search term that people use to find information, products, or services online

Keyword research

The process of finding terms and phrases that people use in search engines

Keyword stuffing

The practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in the search results

Meta description

Provides the search engines a summary of what the page is about

Mobile-friendly webpage

A webpage that is designed to load quickly and render well on a phone screen

Organic search

Unpaid results a search engine produces when a search is performed

Query

The words typed into a Google Search bar

Rank

A webpage’s position in the search engine results pages (SERPs), which is determined by an algorithm

Rich results

Enhanced results in Google Search with extra visual or interactive features

Search algorithm

An automated process that helps locate information to answer a user’s query

Search engine

Software that provides information on a search query

Search engine optimization (SEO)

The process of increasing the visibility of website pages on search engines in order to attract more relevant traffic

Search engine results pages (SERPS)

The results pages that appear when someone performs a search query

Sitemap

A file that provides information about the pages, videos, and other files on a site, and the relationships between them

Structured data

Code used to better describe a webpage’s content to search engines

Subdomain

The subset of a larger domain used to organize an existing website into a different page URL

Subpage

A lower-level page that appears below the homepage of a website

URL

The address of a webpage or file on the internet

Webpage title element

Text that provides both the users and search engines with a page’s topic

Main processes the Google search engine uses to organize information online

-Serving

-Indexing

-Crawling

Factors the Google search engine considers when ranking websites

-Usability of the webpages

-Meaning of the query

-Quality of the content

Features found in SERPs

-Videos

-Rich results

-Featured snippet

Why is search engine optimization (SEO) important?

It helps a search engine understand a website’s content and possibly display it when someone searches for a business’s products or services

SEO tasks

-Technical website development

-Keyword research

-Review website content or structure