social influence (4.1.1)

conformity.. etc.

Compliance

when we publicly take on the majority views as we want to gain approval

Internalisation

when we take on the majority views because we think the group is right

informational social influence

if we are uncertain we follow the group

normative social influence

we do not want to appear foolish and we want to be liked

Conformity

a type of social influence where we choose to go along with the majority