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What is a standfirst
A block of text that introduces a newspapers story under headlines
Patriarchy
The ideology of male power in society. Involves male gaze and stereotypes
Ethnocentrisism
Belief that your own culture is natural and normal, and others are strange and unknownly foreign
Consumerism
The ideology that we should judge people upon others materials and possessions
Individualism
The idea that each person is important and has the right to make their own choices
relates to personal freedom and independence
what is the difference between serif and sans serif
Serif - simple
Sans serif - stylish
Tabloid
Less formal, bold headlines, bold masthead, for C/D
Broadsheet
More formal, small fine headlines, traditional masthead, for A/B
Social influences
Relating to public and people’s views. Possible audiences.
Economic influences
In terms of financing
Political influences
the political meanings behind the media
Historical influences
Meanings referring to history
What are the left wing newspapers
The mirror - Tabloid
The guardian - Broadsheet
Technical code
Layout, design, positioning, house style, font, size, quality of photo’s, cropping choices, anchorage
Visual code
Images, mise en scene, costume, colour palette, masthead
Genre
What type of theme the newspaper is, as well as its narrative, mode of address and headlines
Inverted pyramid
Five W’s
Further detail
Backround
Opinion
Future
Types of address
Direct - speaking to you ‘you’
Indirect - speaking not to you ‘all’
formal - text is presentable
Informal - text is more simplified with slang
Colloquial - everyday casual language in conversations
Daily mail (rightwing) - tabloid
Focuses on intensifying mistakes made by labour
Attempts to combat against claims made to attack conservative
Talks a lot about death caused by illegal immigrants
The guardian (left wing) - Broadsheet
Talks about crimes occurred by British citizens
Focus on refugees rather than immigrants
Political bias
Newspapers are allowed to be politically bias but TV aren’t