Chapter 12 - Corporate Identities and International Style

Phototypesetting

Type produced or set using film. Composed by projecting characters through negative film onto photo-sensitive paper and using lenses to adjust sizes

International Typographic Style

Approach to design premised on the conviction that formal choices and effects could be governed by rational principles that transcend historical frameworks

Identity Systems

Unique profile for a group , designed for the public in mind (i.e Logos and Comany Identity with brand)

Biomorphic

The use of organic forms in art and design

Pop Art

a school of art that emerged in the United Kingdom in the 1950s and became prevalent in the United States and the United Kingdom in the 1960s. Revolved around the aspects of commericalism and industrialized media. Was also reflective of "Pop Culture" of the time.

Counterculture

A group or movement that promotes the opposite ideas and values of mainstream media/ideas. The 1960's rock culture involved iconography of drugs, sex, political justice, and activism.

Message

craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.