Facts/Logic
Simply stating the truth; using logic to arrive at conclusions.
Rhetorical questions
Questions asked where an answer is not expected; used to make the audience think.
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Facts/Logic
Simply stating the truth; using logic to arrive at conclusions.
Rhetorical questions
Questions asked where an answer is not expected; used to make the audience think.
Polarizing questions
Questions that provide only two possible answers at opposite poles of thought.
Real questions
Questions where an answer is expected.
Saying the opposite of what you mean
Sometimes used with self-deprecation; used for dramatic effect.
Establishing something in common with audience
Attempt to elicit trust and credibility; can be insincere or tenuous.
Allusion
Reference to a historical, classical, or Biblical figure or symbol to give weight to content.
Irony
Saying something that seems to mean one thing, but in reality also means something entirely else.
Sarcasm
A biting tone employed with another strategy, often perceived as mean.
Self-deprecation
False modesty; putting oneself down to appear modest or charming.
Dramatic pauses
Pauses used for effect in speech.
Arousing curiosity or suspense
Can be accomplished by giving minimal information or asking a question.
Using props
Objects used during a presentation to support ideas or concepts.
Symbolism
A thing resonating with a larger meaning than itself.
Metaphor/simile
Implied comparison of two unlike things through figurative language.
Repetition
The act of repeating words or phrases for emphasis.
Anaphora
Deliberate repetition of the beginning of a sentence to build momentum.
Parallelism
Balancing sentences in structure or meaning.
Inverted syntax
Unexpected word order in sentences.
Anecdote
A brief story or account used to illustrate a point.
Metonymy
Using one word, often an object, to refer to a larger entity.
Antithesis
A balanced juxtaposition of contrasting ideas in parallel construction.