TEXT INFORMATION AND MEDIA

Text

Can be written or printed, seen on screens like TV and smartphones, and in digital format it uses typefaces or fonts made of alphabets, numbers, and special characters.

Emphasis

Use different size, weight, color, contrast and orientation to present texts with greater value.

Appropriateness

Using the right font, content and tone of presentation based on the target audience or event.

Space

Use space to create focus and strategically make other texts stand-out

Space can be described as the distance around and/or the area between design objects or elements.

Alignment

Use text alignment to set systematically, formality or free style.

Consistency

Use at least 2 or 3 colors, font styles and design styles for the whole composition or content