Digital Marketing Final

a brief, persuasive summary (around 30-60 seconds) of who you are or what you offer and its value. Its purpose is to quickly capture attention and generate interest for further conversation or action.

Elevator Pitch

Product,Price,Place,Promotion

the 4 Ps

visual tools showing how consumers perceive different brands based on two key attributes, helping to identify market gaps and understand competitive positioning. In digital marketing, they inform online strategies by revealing how brands are perceived online relative to competitors

Positioning Maps

Small Organizations: Typically have fewer than 100-500 employees

Medium-sized Organizations: Generally employ between 100-500 employees.

Large Organizations: Usually have 500 or more employees.

Size of Organizations

are designed to motivate sales. Different structures have different pros and cons for both the employee and the employer. Companies choose a structure that aligns with their business goals.

Earning Commision Types

an image that brings you to the place it depicts. ex; app icons

Crickets

crawl through an index the web to give you what you search for

Spiders

Campaings that are in inorganic but made to appear organic

Astroturfing

Occurs when your advertisement is clicked on by someone who is not a legitimate potential customer

Click Fraud

focuses on attracting audiences naturally over time through unpaid efforts like content creation, SEO, and social media engagement, building trust and long-term relationships.

Organic Campaing

uses paid strategies such as advertising and sponsored content to achieve rapid visibility and reach a wider audience quickly, requiring a financial investment for immediate results.

Inorganic Campaing

Primary data is information collected firsthand by researchers for a specific research question

Secondary data is existing information that was collected for a different purpose but can be used for a new research study.

Types of Reaserch Data

have long been a stalwart of market research, and the Internet provides a means to conduct regular focus groups. Focus groups can consist of one person, such as in a listening lab when testing the usability of a Web site, or can be of the entire Internet population, such as when looking at global search data.

Focus Groups

are the smaller actions users take that indicate they're moving towards that goal.

Micro-Events

• A ______ is when a website visitor completes a desired action

• Micro _____ are smaller steps that lead to that main one.

Convertions

• Log-file analysis: This method analyzes raw server data to track website activity by reading the records of every server request.  

• Page tagging: This method uses JavaScript code embedded on web pages to send website visit information to a third-party server for processing.  

• Pixel tracking: Used for email campaigns, this method tracks email opens by loading a tiny image that communicates with a tracking server.

3 main tech for web analytics

Respond quickly with trasnperacny, acknowldge the problem, and offer a solution

3 rules for online attacks

exceeding customer expectations to create a positive emotional response and build strong loyalty. (going that extra mile)

Delighting Strategies