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ad hominem
when a speaker attacks the character or motives of a person instead of focusing on the issue
strawman
when a speaker takes another person's argument or point, distorts or exaggerates it in an extreme way, and then attacks the extreme distortion, as if that were the claim the person is making
hasty (sweeping) generalization
when a speaker reaches a conclusion that is based on too little evidence, generally because the sample size is too small; stereotyping falls into this category
false dilemma (either/or)
when a speaker claims there are only two choices when really there are more
appeal to false authority
when a speaker treats a non-expert as an authority on a matter; many (but not all) celebrity endorsements fall into this category
equivocation
when a speaker changes a word's meaning over the course of an argument; using two different meanings of a word or idea to intentionally mislead
faulty analogy
when a speaker attempts to support a claim using a comparison that isn't suitable for the situation
circular reasoning
when a speaker attempts to support a statement by simply repeating the statement in different terms
hypothesis contrary to fact
when a speaker makes a poorly supported claim about what might have happened in the past or what might happen in the future if circumstances or conditions were different; a hypothetical that cannot be proven or disproven
non sequitur
when a speaker reaches a conclusion that has no connection to the premise
post hoc, ergo propter hoc
when a speaker asserts that because two events occur closely in time, one event must cause the other
poisoning the well
when a speaker makes a preemptive attack against an opponent in an attempt to discount the credibility of the opponent or his/her claim and advance the speaker's own interests
red herring
when a speaker raises an irrelevant side issue to divert attention from the real issue
tu quoque
when a speaker asserts that a statement is false because it is inconsistent with what someone else has said or done; a person is attacked for doing the thing he/she is arguing against (hypocrisy)
slippery slope
when a speaker argues that one thing will inevitably cause another, resulting in disastrous consequences
bandwagon
when a speaker tries to convince someone that something is true because many people believe it is true