WPP Interview

Associate, Planning

• Interested in learning the various channels like Digital, Billboards, and even Television.

• Using data and research to figure out which channel will perform best for client

Associate, Account Services

• Monitoring campaign making sure it aligns with clients goals and KPI

• Assist with the development of media plans/briefs and budget management

• Being a bridge between client and company

Associate, Programmatic

• Learn how to bridge the gap between human creativity and platform AI

• Collect data and be able to track media

• Ads have the right message for the right person at the right time

What is media planner

• Insure media buy is the most effective it can be

• Figuring out which media needs larger buys, customer analysis, etc

• Taking a budget form client to make a plan that will grow visibility and impact.