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Week 3
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What is a lab experiment?
Research method where the researcher manipulates an independent variable (IV) to observe its effect on a dependent variable (DV), typically in a controlled environment.
What is a strength of a lab experiment?
High control over extraneous variables, making it easier to establish cause-and-effect relationships.
What is a limitation of a lab experiment?
May lack ecological validity due to the artificial environment, which can make the findings less applicable to real-world settings.
What is a field experiment?
Research method where the experiment is conducted in a natural environment, but the researcher still manipulates the IV to observe its effect on the DV.
What is a strength of a field experiment?
High ecological validity, as the research takes place in a real-world setting, making the results more applicable to everyday life.
What is a limitation of a field experiment?
Can be harder to control extraneous variables, which may reduce the ability to establish a clear cause-and-effect relationship.
What is a natural experiment?
Research method where the researcher observes the effect of a naturally occurring IV (i.e., something that happens naturally, not manipulated by the researcher) on the DV.
What is a strength of a natural experiment?
Allows researchers to study phenomena that would be unethical or impractical to manipulate, like the impact of a natural disaster or a policy change.
What is a limitation of a natural experiment?
Lack of control over the IV, which can make it difficult to draw firm conclusions about cause-and-effect relationships.
What is a quasi experiment?
Research method where the researcher manipulates the IV, but the participants are not randomly assigned to different conditions (e.g., the IV is based on pre-existing groups).
What is a strength of a quasi experiment?
Allows researchers to study real-world situations where random assignment is not possible (e.g., studying the effects of age or gender).
What is a limitation of a quasi experiment?
Lack of random assignment can introduce confounding variables, making it harder to establish cause-and-effect relationships.
What is a self report technique?
Method where participants provide information about themselves through direct reporting, such as questionnaires, interviews, or surveys.
What is a questionnaire?
Self-report tool consisting of a set of written questions designed to gather information from participants about their attitudes, behaviours, or experiences.
What is a strength of questionnaires?
Can collect data from a large number of participants quickly and cost-effectively.
What is a limitation of questionnaires?
Can suffer from response bias, where participants might answer in socially desirable ways or provide inaccurate responses.
What is an interview?
Technique where a researcher asks participants questions, either face-to-face or over the phone, to gather qualitative data.
What is a strength of interviews?
They allow for in-depth, qualitative data collection, and the researcher can clarify questions or follow up on responses.
What is a limitation of interviews?
Can be time-consuming and prone to interviewer bias, where the interviewer’s own beliefs or behavior might influence the responses.