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What are the advantages of ethnography methods?
Main Principles
Meaning arises through interaction; symbols are crucial for communication; individuals act based on the meanings they assign to situations.
Disadvantages of interviews
Can be time-consuming, data analysis can be challenging, potential for interviewer bias.
Surveys
A quantitative research method in which questionnaires are administered to a sample of respondents to gather data on their attitudes, beliefs, or behaviors.
advantages of surveys
Can collect data from large samples, efficient for studying broad trends.
disadvantages of surveys
May lack depth, potential for respondent bias, wording of questions can influence responses.
Advantages of comparative and historical methods
Allows for the study of long-term social change and cross-cultural comparisons.
Disadvantages of comparative and historical methods
Reliance on existing data may limit the scope of research, interpretation of historical data can be challenging.
Experimental Group
The group in an experiment that is exposed to the independent variable or the treatment.
Control Group
The group in an experiment that is not exposed to the independent variable or the treatment, used for comparison.
Advantages of treatment
can lead to improved outcomes, allows for controlled testing of variables, and can provide insights into causality.
Disadvantages of treatment
May have ethical concerns, potential side effects, or limitations in generalizability.
Sociologists' Interest in Studying Culture
Culture provides the framework for social interaction, shapes our identities, and influences social institutions. Understanding culture is essential for understanding social life.
Culture as Learned
Culture is not biologically inherited; it is acquired through socialization and interaction with others
Reinforcement between Material and Symbolic Culture
Material objects often embody and reinforce symbolic meanings, and symbolic meanings can influence the creation and use of material objects.
Signs and Gestures
Components of symbolic culture used to communicate meaning. Signs are arbitrary symbols with assigned meanings, while gestures are bodily movements that convey specific meanings.
Language
A system of symbols used for communication and cultural transmission. It is the most important component of symbolic culture.