Qualitative Interviews & Field Research

These flashcards cover key terms and definitions related to qualitative interviews and field research methods as outlined in Lecture 8.

Qualitative Interviews

A purposeful conversation between an interviewer and respondent, more interactive than face-to-face surveys.

Rich and Thick Data

Descriptive data that provides deep understanding of meanings and interpretations.

Interview Schedule: Structured

A type of interview where all questions, follow-ups, and probes are predetermined.

Interview Schedule: Semi-Structured

An interview format with a pre-determined set of topics and questions but allows deviation.

Interview Schedule: Unstructured

An interview format that has no preset questions and is completely free-flowing.

Active Listening

A process during interviews that involves attentive listening and adapting based on the interviewee's responses.

Reactivity

The impact that an interviewer’s response may have on the participant's answers.

Field Research

Research method used for topics best understood in their natural setting to gain comprehensive perspectives.

Complete Observer

A role in field research where the researcher does not interact or participate, maintaining unobtrusiveness.

Gatekeeper

A person who controls researcher access to a study group, influencing the researcher's ability to engage.

Purposive Sampling

A non-probability sampling technique that targets a specific group based on relevant characteristics.

Focus Groups

Small group discussions used to elicit and understand a range of opinions and experiences, typically with a trained moderator.

Transcribe

To convert recorded interview data into written text, word for word.

Field Notes

Observations and reflections recorded by the researcher during or after an interview.

Member Checks

A technique used to enhance the credibility of qualitative research by asking participants to review and validate the findings.

Ethics in Research

Considerations and principles that guide the conduct of research to prevent harm and ensure honesty.