final sample

firms with a large installed based attract developers of complementary goods; a product/service with a wide complementary goods attracts users, increasing the installed base

true

incumbent firms often fail in the face of technological change because they posses less complementary assets

false

m&a can be used for i) horitizontal diversification, ii) vertical diversification, and iii) horizontal integration

true

when firms innovate by leveraging existing technologies into new markets they are said to be involved in

architectural innovations

feature of the shakeout phase of the industry life cylce

competitive intensity within the industry increases

process innovation is more important that product innovation during the growth stage because

a standard, in terms of engineering features and design choices, has been set across the industry

which of the following customer segments as described in the chasm framework make up the mass market?

early & late majority

examples of a external transaction cost

searching for a contract manufacturer

in bcg growth share matrix, strategic business units categorized under dogs

hold a small market share in a low-growth market

advantage of non-equity alliances

flexible & easy to initiate & teminate