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firms with a large installed based attract developers of complementary goods; a product/service with a wide complementary goods attracts users, increasing the installed base
true
incumbent firms often fail in the face of technological change because they posses less complementary assets
false
m&a can be used for i) horitizontal diversification, ii) vertical diversification, and iii) horizontal integration
true
when firms innovate by leveraging existing technologies into new markets they are said to be involved in
architectural innovations
feature of the shakeout phase of the industry life cylce
competitive intensity within the industry increases
process innovation is more important that product innovation during the growth stage because
a standard, in terms of engineering features and design choices, has been set across the industry
which of the following customer segments as described in the chasm framework make up the mass market?
early & late majority
examples of a external transaction cost
searching for a contract manufacturer
in bcg growth share matrix, strategic business units categorized under dogs
hold a small market share in a low-growth market
advantage of non-equity alliances
flexible & easy to initiate & teminate