A Level Media - Sephora “Black Beauty Is Beauty” advert - Media Language and Representation

What does the Sephora advert 'Black Beauty is Beauty' primarily focus on?

Media language and representation, particularly relating to black beauty.

How does the split screen in the advert create comparisons?

It shows parallels between old and new, specifically between black history and modern beauty products.

What black inventor is celebrated in the Sephora advert for inventing the hairbrush?

Lydia Newman.

What terms are used in black culture to refer to extreme contoured faces?

Cut creases and beat faces.

What does the phrase 'my mother's love' signify in the context of the advert?

It represents warmth and appreciation, especially in the context of a mother doing her child's hair.

How does the advert challenge negative stereotypes about black communities?

By showcasing positive images like smiling and dancing people.

What does 'doing it yourself' within the advert suggest?

It highlights that black women often had to create their own beauty products due to a lack of availability.

How does the advert address cultural appropriation?

It contrasts images of white influencers using black beauty trends with black individuals who originated those trends.

What demographic diversity is depicted in the Sephora advert?

The advert includes individuals of different ages, sizes, genders, and ethnic backgrounds.

What does the capitalized 'Black' in the phrase 'Join Sephora in supporting and celebrating Black Beauty' convey?

It emphasizes black power, importance, and dominance.

What unconventional aspect is notable about the Sephora advert?

The focus is more on the message of inclusivity rather than specific products or the Sephora brand.

Which platforms did Sephora use to target their audience with the advert?

YouTube, the Oprah Winfrey channel, and BET (Black Entertainment Television).

What did Sephora discover about search engine bias regarding black beauty?

Searching for 'Black Beauty' yielded unrelated results like images of horses, unlike searches for other ethnicities.

How many beauty brands were found to be black-owned according to Sephora's research?

Only three percent.

Who directed the Sephora advert and what is significant about her crew?

Garrett Bradley, a black female director who used a primarily black female crew.