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Central Route to Persuasion
Convincing others by using facts and merit.
Peripheral Route to Persuasion
Convincing others by using the trustworthiness, emotions, and attractiveness of the speaker.
Scaffolding
Breaking down new information to make it easier to understand.
Generalization
The tendency to respond in the same way to different but similar stimuli.
Constancy
The tendency to perceive a familiar object as having a constant shape, size, and brightness despite changes.
Alcohol
A depressant; excessive alcohol can disrupt the hippocampus.
Circadian Rhythm
Physical, mental, and behavioral changes an organism experiences in a 24-hour span, influenced by light and dark.
Interposition
A perception where one object is seen as closer because it is in front of another.
Retinal Disparity
A visual perception in which the left and right eyes see slightly different images of a single object.
Balance
Influenced by the semicircular canals in the inner ear.
Retroactive Interference
When new information hinders the recall of old information.
Proactive Interference
When old information hinders the recall of new information.
Lack of encoding
Occurs when information is not properly stored in cognitive memory.
Reticular Formation
A network in the brain that regulates alertness and consciousness and filters unnecessary sensory information.
Ethnocentrism
The belief that one's culture or ethnicity is superior to others.
Fixed Ratio
A reinforcement schedule where a reward is given after a set number of responses.
Fixed Interval
A reinforcement schedule where a reward is given after a specified amount of time has passed.
Variable Ratio
A reinforcement schedule where reinforcement occurs after an unpredictable number of responses.
Variable Interval
A reinforcement schedule where the response is rewarded after an unpredictable duration.
Crystallized Intelligence
Knowledge or skills acquired over time and permanently stored in long-term memory.
Diffusion of Responsibility
A phenomenon where individuals are less likely to help if others are present.
Top-Down Processing
Using expectations and past knowledge to fill in gaps or make decisions.
Group Polarization
When a group's opinions become more extreme through discussion.
Reliable
The consistency of a test to produce similar results under similar conditions.
Validity
How well a test measures what it intends to measure.
Iconic Memory
Sensory memory for visual input, briefly held in mind.
Echoic Memory
Sensory memory for auditory input, lingering after the sound has stopped.
The Flynn Effect
The observed rise in IQ scores over time.
Implicit Memory
Unconscious recollection of information that is performed automatically.
Explicit Memory
Conscious recollection of information, intentionally recalled.
Anterograde Amnesia
The inability to form new memories after a traumatic event.
Retrograde Amnesia
Loss of memories prior to a traumatic event.
Internal Locus of Control
Belief that one controls their life outcomes through their actions.
External Locus of Control
Belief that external factors determine their life events.