MKTG 3713: Chapter 2 Notes

Evaluations of objects, persons, groups, issues, actions, or concepts on a dimension ranging from negative to positive are _____.

Attitudes

3 multiple choice options

______: A population's ascribed beliefs, values, customs, languages, and traditions.

Culture

3 multiple choice options

The general feeling that one lives in which represents the overall positive or negative composition of one's reactions or feelings.

Mood

3 multiple choice options

Which term is defined as a grouping of people based on shared learned cultural identification, which may provide the foundations for several beliefs?

Ethnicity

3 multiple choice options

What social customs or ethnic or family practices are handed down from generation to generation?

Traditions

3 multiple choice options

The sports phenomenon that softened the tense relations between the US and China is known as what?

Ping Pong Diplomacy

3 multiple choice options

What is the term for a group consisting of people an individual admires and holds in high esteem, even though the individual may never meet them, who provide an example of what is acceptable and unacceptable?

Aspirational Reference Groups

3 multiple choice options

The name of the ancient Greek event that paused the war so that the Olympic games could take place is the:

The Sacred Truce

3 multiple choice options

Which teams played in the 1970 college football game that was considered very impactful in changing attitudes and beliefs about integrating football teams in the South?

University of Alabama vs University of Southern California

3 multiple choice options

Name the model that suggests that our behavior results from our intentions and that behaviors are based on attitudes by beliefs.

The Theory of Planned Behavior

3 multiple choice options

One background factor that dictates the types of sports one is exposed to is:

Geography

This event is associated with the phrase, "Our worst fears have just been realized."

1972 Munich Massacre

3 multiple choice options

This sports figure is credited for making tattoos mainstream.

Dennis Rodman

3 multiple choice options

What are convictions that are based on the social norms that are standard within one's reference group?

Normative Beliefs

3 multiple choice options

Background factors are associated with the formation of one's attitudes and beliefs in these three ways:

Reference, rules, and access.

3 multiple choice options