Chapter 1 - Perpetual Motion

Fashion

style is a group of people appropriate of the time period

Trend

theme or general direction are longer lived

Fad

 individual instances that make up the trend are shorter lived

What are the four industries?

Design, Merchandising, Marketing and Manufacturing

Design

Plan, interpret and create change. Intellectual creativity. User centered, focused on needs, wants and problems. Reflects the values of the designer. The process is systematic. 

Example of Design

Signature value of Thom Browne is gray suit textile. He changed the shape of garments and men’s wear. 

Merchandising

Assortment planning. “How many units am I buying by color and size for each store you buy for.”

5 important factors of merchandising

Acquisition, Pricing, Robertson Patman Law and Presentation(visual merchandising), and Sales 

Acquisition (procurement)

buying and assortment planning

Pricing

M.S.R.P (manufactures suggested retail price) can be. The tag on the product. 

Robertson Patman Law

 a single seller giving unequal prices to different purchasers. Prohibited when it harms competition. (changes the price of M.S.R.P) 

Presentation

visual merchandising drives multiple sales. Examples: props tells a story, visual, decor, furniture, mannequins.

Marketing

Promotional mix includes different ways a brand promotes itself: advertising (paid), public relations (free media), social media(no media), sales promotions ( coupons), and direct marketing (direct communication with customers).

What are the supports for Ancillary Industries?

 Consumer publications, Trade publications and Trade associations. 

Consumer Publications

vogue magazines

Trade Publications

WWD Women’s Wear Daily; heavy journalism talking about the future of designers 

Trade Associations

Non profit Organization example Cotton Inc.

Manufacturing

The fashion supply chain includes raw materials and finished textiles

Design Recap

Plan, interpret and create change using intellectual creativity the process is systematic. 

What are the aspects of design centered over?

User Centered; focused on needs, wants, and problems

What do aspects of design reflect on?

The values of the designer.

Thom Browne

American fashion designer makes sharply tailored suits changing the shape of garments and men’s wear. 

Which comes first from design, manufacturing, allocation and set up?

Design

Which comes first from samples, presentation, visual merchandising and distribution?

Samples

Which comes first from sourcing, negotiations, inspection and packaging?

sourcing

From assortment planning, pricing, presentation, buying and marketing which one is not included in merchandising?

Marketing

Which comes last from color, development, replenishment, travel for inspiration and allocation?

Replenishment

Allocation

the process of designating specific goods according to their styles, colors and size to specific stores

Wool

Natural fiber used in fashion products 

Weaving, knitting

Most common fabric construction methods 

Textile converters

buy unfinished goods and treat them with aesthetic, performance, or coloring finishes

Fashion Retailers

are businesses that make a profit by selling fashion goods and services to the ultimate consumer.