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Verisimilitude
How real the world of the story or narrative of a fictional media product appears to the audience.
Diegetic world
The fictional world (time and place) of the narrative.
Denotation
The literal meaning of a code, sign or generic convention of a media text or product.
Connotations
The suggested, possible meanings of any given denotation.
Mode of address
The way in which a media product speaks to or attracts its audience.
Juxtaposition
The placing of one element next to another to create a specific meaning.
Masthead
The title of a publication as it appears on the front cover, and associated design elements that make it recognizable.
Anchorage
Pinning down the meaning of a media text by use of words and sound.
Mise-en-scene
Everything within the frame of a media product, including facial expressions, color, costume, etc.
Representation
How different groups of people, ideas and ideologies are portrayed by the media.
Stereotypes
A generalized, oversimplified version of a group of people used by the media to target audiences and enable understanding of content.
Verbal Codes
Anything written or said in a media product.
Non-Verbal Codes
Color, facial expressions, proximities, height, costume, hand gestures, movement, body language in a media product.
Technical Codes
Camerawork, editing, lighting in a media product.
Audio Codes
Non-Diegetic and Diegetic sound in a media product.
Privileged / Non privileged positioning
The positioning of the audience within a media product, for example, in the Horror Genre, the audience is normally able to see the killer before he kills.
Continuity (Continuity editing)
Where shots are cut together in a clear and linear flow of uninterrupted action to maintain a continuous sense of time and space.
Cross Cutting
A technique used to give the illusion that two storylines of action are happening at the same time by rapidly cutting back and forth between them.
Jump Cut
An abrupt cut that creates a lack of continuity between shots by leaving out parts of the action.
Montage
A sequence of shots assembled in juxtaposition of one another to create an emotional impact, condense a story, or convey an idea.
Shot reverse shot
A technique that usually happens in dialogue where a character looks off-screen and the camera then cuts to where they are looking.
Contrapuntal Sound
A soundtrack that directly contrasts the mood/tone of the scene.
Parallel Sound
A type of sound that matches the tone/mood of the scene.
Tempo
Speed of the music.
Key
Minor (sadness, upset, eeriness, mystery) or Major key (Happy, joyful, Victory).
Pitch
The degree of highness or lowness of a tone.
Pleonastic Sound
Exaggerated sound used to heighten emotion or meaning in a scene.
Foley Sound
Live action sound recreated in a studio using everyday objects and surfaces.
Crescendo
Gradual increase in loudness.