Sales promotional and gurrilla marketing

AIDA

A phrase characterizing the goals of promotion: Attract Attention, Build Interest, and Desire, Ask for Action.

Target Audience

The specific group of consumers at which a campaign is aimed.

Campaign Objectives

Goals that a campaign aims to achieve.

Budget

The amount of money allocated for a campaign.

Message Development

The process of creating the content to be communicated in an advertisement.

Media Selection

Choosing the channels through which the advertising message will be delivered.

Campaign Evaluation

Assessing the effectiveness and impact of the advertising campaign.

Personal Selling

Sales representatives generate and maintain direct contact with customers.

Public Relations

Creating a favorable image for a company or products.

Sales Promotions

Marketing activities other than selling, PR, and advertising that stimulate purchasing and sales.

Advertising

A form of non-personal promotion.

Media

Agencies, means, or instruments used to convey advertising messages to the public.

Broadcast Media

Encompasses TV, radio, etc.

Online Advertising

Advertising that uses the internet, email, social media, etc.

Specialty Media

Relatively inexpensive, useful items featuring an advertiser's name or logo.

Print Media

Any written or pictorial form of communication.

Newspaper Advertising

A type of print media that involves advertisements in newspapers.

Outdoor Advertising

Advertising displayed outside, such as billboards.

Transit Advertising

Advertising placed on public transportation vehicles or stations.

Magazine Advertising

Advertisements published in magazines.

Parts of a Print Ad

Includes headline, illustration, slogan, logo, and copy.

Headline

Phrase or sentence that attracts the reader's attention to a particular product/service.

Illustration

Photo, drawing, or other graphic element used in an ad.

Slogan

Catchy phrase or words that identify a product or company.

Logo

Distinctive identification symbol for a business.

Copy

The selling message of a written ad.

Guerrilla Marketing

An unconventional marketing strategy intended to get maximum results from minimal resources.

Types of Guerrilla Marketing

Includes ambient marketing, ambush marketing, and experiential marketing.

Ambient Marketing

A form of guerrilla marketing that places ads in unusual places to catch the consumer's attention.

Ambush Marketing

A strategy where a brand tries to associate itself with an event without paying for sponsorship.

Experiential Marketing

A marketing strategy that engages consumers through immersive experiences.

What is the Promotional Mix?

The Promotional Mix consists of various elements that businesses use to communicate with their target audience, including personal selling, public relations, sales promotion, and advertising.