Stone et al 1999

Aim

To investigate the effect of schema on information comprehension and memory

Type of Experiment

True Experiment

Procedure

1) Told name and shown face of a basketball player
2) Listened to an audio recording of a basketball game
3) Asked to rank each player based on individual performance, athletic ability and contribution to team's performance

Conditions

1) White basket ball player
2) Black basket ball player

Result

Black: ranked him as "having significantly more athletic ability and having had played a better games"
White: "exhibited more basketball intelligence and hustle"

Conclusion

Schematic processing can lead to confirmation bias

Evaluation

does not account for how stereotypes and schema are formed and only show their effect