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characteristics of an entrepreneur
risk taking, innovative, hard working
vision statement
where the company sees itself in 5+ years
mission statement
the goal of the business
4 p's of marketing
price promotion place product
financing
bootstrapping, business angel, bank loan, crowdfunding
SWOT
strengths, weaknesses, opportunities, threats
What is a SWOT analysis
a business forecasting tool
SMART goal
setting realistic objectives
what does SMART stand for
specific, measurable, attainable, relevant, time-bound
types of businesses
partnership, sole trader, company
why is partnership less risky
less financial risk
tangible
physical product
intangible
a service
stakeholder
customers,suppliers,employees,government etc
shareholders
people who own a part of the company