aims and objectives

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4 Terms

1
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financial objectives

  • survival

  • sales and revenue

  • profit

  • market share

  • financial security

2
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non financial objectives

  • personal satisfaction

  • independence and control

  • challenge

  • social benefits or goals

  • customer satisfaction

  • business awards and recognition

3
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aims

general goals that a business sets

an aim can be the purpose for a business’ existance

4
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objective

marks to hit when starting a business and motivations for starting it

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