marketing quiz 2

brand development

brand positioning, brand name selection, brand sponsorship

product life cycle

1. idea generation

2. idea screening

3. concept development and testing

4. marketing strategy development

5. business analysis

6. product development

7. test marketing

8. commercialization

product life cycle strategies

product

price

distribution

advertising

sales promotion

price adjustment methods

-discounts

-segmented pricing

-psychological pricing

-promotional pricing

-geographic pricing

-dynamic pricing

-international pricing

supply chain types

distribution strategies

-Exclusive distribution

-Exclusive dealing

-Exclusive territorial

-Tying agreements

exclusive distribution

Distribute products through a single retailer or a small number of exclusive outlets.

exclusive dealing

when the seller requires that the sellers not
handle competitor’s products

exclusive territorial

are where producer or seller limit territory

tying agreements

agreements where the dealer must take most or all of the line

retailer types

-amount of service (self service, limited service, full service)

-product line department stores, convenience stores, etc.)

-relative prices (discount stores, off price retailers, factory outlets, warehouse)

-organizational approach (corporate chain, voluntary chain, retail, franchise)