marketing quiz 2

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11 Terms

1

brand development

brand positioning, brand name selection, brand sponsorship

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2

product life cycle

  1. idea generation

  2. idea screening

  3. concept development and testing

  4. marketing strategy development

  5. business analysis

  6. product development

  7. test marketing

  8. commercialization

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3

product life cycle strategies

product

price

distribution

advertising

sales promotion

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4

price adjustment methods

-discounts

-segmented pricing

-psychological pricing

-promotional pricing

-geographic pricing

-dynamic pricing

-international pricing

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5

supply chain types

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6

distribution strategies

-Exclusive distribution

-Exclusive dealing

-Exclusive territorial

-Tying agreements

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7

exclusive distribution

Distribute products through a single retailer or a small number of exclusive outlets.

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8

exclusive dealing

when the seller requires that the sellers not
handle competitor’s products

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9

exclusive territorial

are where producer or seller limit territory

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10

tying agreements

agreements where the dealer must take most or all of the line

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11

retailer types

-amount of service (self service, limited service, full service)

-product line department stores, convenience stores, etc.)

-relative prices (discount stores, off price retailers, factory outlets, warehouse)

-organizational approach (corporate chain, voluntary chain, retail, franchise)

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