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Procedure
The distance between the teacher and the learner/authority figure was changed (e.g. learner in same room, teacher forced learner’s hand onto shock plate).
Findings
Obedience decreased as proximity increased.
For example, when the learner was in the same room, obedience dropped to about 40%; when physical contact was required, it dropped to about 30%.
Explanation
Being closer makes the consequences of actions more visible and increases empathy, making it harder to obey harmful orders.
The experiment was moved from Yale University to a run-down office building.
P
Strength = additional research support
E
Bickman (1974): confederate in three different outfits: jacket and tie, milkman and security guard. Stood in the street and ordered people to do small task
E
People were twice as likely to obey person dressed as security guard than dressed in jacket and tie
L
So, uniform has powerful effect on obediencE
P
Strength = cross-cultural research support
E
Meeus and Raaijmakers (1986): Dutch PPs ordered to say stressful things (e.g. insults) in job interview with confederate - variation where person giving orders not present in room
E
90% of PPs continued through the whole interview. However, when person giving orders not present, obedience greatly decreased.
L
So, Milgram’s findings not just limited to American males = external validity
P
Limitation = low internal validity
E
Orne and Holland (1968): Milgram’s procedure was unrealistic- even more relevant in situational variations.
E
Milgram agreed uniform variation was contrived so pps maybe worked out truth of experiment
L
So, PPs responding to demand characteristics in all Milgram’s findings
P
Limitation = serious social connotations
E
Mandel (1998): situational variable explanation offers ‘obedience alibi’
E
Ignore the role of dispositional factors in obedience - implies Nazis were victims of situational factors beyond their control
L
So, Milgram’s focus on situational variables may be offensive to Holocaust survivors