Les 9 & 10

Transmedia

= each part of the story is unique and supported by the chosen medium

Basic rules

• What is my (brand)story? (IP)

• Who is my audience?

• What story do I want to tell?

• How will I deliver the story

• What kind of audience participation do I want or need?

• How will audience participation affect the story over time?

4 key points

• Story

  • What is my story?

• Audience

  • Who is my audience?

• Platforms

  • How will I deliver the story?

• Participation

  • What kind of audience participation do I want or need?

Overview

Transmedia lijkt op een subwaykaart

• parallelle en kruisende routes

• overstap- en keuzemomenten

• 24/7 integratie dagelijks leven

• participatie/betrokkenheid

Transmedia checklist

• Story

• Audience

• Platforms

• Participation

• Interaction

Story

• Identify and craft the essential story

Audience

• Know your audience

Platforms

• Expand the story into smaller narratives that fit different platforms

Participation

• Design for participation

Interaction

• Entice by creating gaps and mysteries

• Respect your audience

• Collaborate in-house and with customers

• Extend, adapt and share

What is the main focuspoint of transmedia?

Used from a creative POV

What is the main focuspoint of franchising?

Used from an economical POV

Prosumerism

A consumer who is also a producer

Top entertainment franchises (2020)

1. The Mandalorian

2. Avengers

3. Stranger Things

4. John Wick

5. Black Panther

6. Guardians of the Galaxy

7. The Witcher

8. Ozark

9. Spider-man: into the Spider-Verse

10. Black widow

11. Deadpool

12. Thor

13. Iron Man

14. Mario Bros

15. Toy Story

16. Doctor Strange

17. Spider-man

18. Coco

19. The Lion King

20. Hamilton

Top entertainment/gaming franchises (2023)

1. Star Wars

2. Marvel

3. One Piece

4. Elder Scrolls

5. Harry Potter

6. Barbie

7. Yellowstone

8. The Last of Us

9. Fallout

10. Disney

11. Elden Ring

12. John Wick

13. Grand Theft Auto

14. Final Fantasy

15. Naruto

16. Zelda

17. DC

18. League of Legends

19. Star Trek

20. Shadow & Bone

21. Pokémon

22. SpongeBob SquarePants

23. Resident Evil

24. The Witcher

25. The Walking Dead

What is a logline

a movie’s concept boiled down to one or two sentences

What is a tagline?

a short, clever one-off found on a movie’s poster

7 features of effective slogans

• Keep it short

  • Use 4 to 6 words

• Show personality

  • Address what makes your company unique

• Make it sticky

  • Will people remember it after a few days?

• Make a promise

  • Build trust by keeping your promise

• Use positive phrasing

  • Tell people what you offer, not what you don’t

• Use language as a hook

  • Rhyme or alliteration can make taglines catchier

• Be confident

  • A good slogan highlights your ambitions as a company