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Pure Competition
Market with many firms producing identical products.
Conditions for Pure Competition
Four requirements: many buyers/sellers, identical products, informed parties, easy access.
Barriers to Entry
Factors making market entry difficult for new firms.
High Start-Up Costs
Expenses incurred before a firm can produce goods.
Complex Technology
Requires extensive training, creating imperfect competition.
Monopoly
Single seller controls the entire market for a good.
Natural Monopoly
Market efficiently served by one large firm.
Economy of Scale
Cost advantages as production increases.
Government Monopoly
Monopoly created by government establishing barriers.
Patent
Exclusive rights to sell a product for a time.
Franchise
Contract granting exclusive selling rights in a market.
License
Right to operate a business in scarce resource areas.
Antitrust Laws
Laws preventing firms from controlling prices and supply.
Marginal Cost
Cost of producing one additional unit of output.
Marginal Revenue
Additional income from selling one more unit.
Price Discrimination
Charging different prices to different consumer groups.
Targeted Discounts
Discounts aimed at specific consumer segments.
Monopolistic Competition
Many firms sell similar but not identical products.
Non-Price Competition
Competition based on factors other than price.
Oligopoly
Market dominated by a few large, profitable firms.
Price Leadership
Dominant firm sets prices for the industry.
Collusion
Firms working together to set prices illegally.
Cartels
Groups of firms coordinating to control prices.