Popculture Final Exam

d. Narcosis

d. Narcosis

According to Marshall McLuhan in his short video about Narcissus, what does the world narcissus mean?

a. Nostalgic

b. Frightened

c. Amused

d. Narcosis

e. Egoistic

a. We protect ourselves by numbing that area

According to Marshall McLuhan in his short video about Narcissus, when we put out a new part of ourselves, extend a new part of ourselves via technology, what do we do?

a. we protect ourselves by numbing that area

b. We cool the environment down

c. We heat the environment up

d. We become lost in the labyrinth of our technological gadgetry

e. We become part of the mass

c. As counter-irritants to aid equilibrium

In Professor McLuhan’s discussion of Narcissus, how does McLuhan refer to therapy, pleasure and comfort?

a. As narcotics

b. He relates it to the sensorium

c. As counter-irritants to aid equilibrium

d. As modern enslavements

e. As examples oh how the medium has transcended the message

b. Fascinated

In Professor McLuhan’s discussion of Narcissus, he asserts “Now the point of this myth is the fact that men at once become ____ by any extension of themselves in any material other than themselves”

a. Annoyed

b. Fascinated

c. Detached

d. Hyper-exaggerated

e. Alienated

a. Perpetually modified

In Professor McLuhan’s discussion of Narcissus, he asserts “Physiologically, man in the normal use of technology )or his carious extended body) is ______ by it and in turn finds ever new ways of modifying his technology”

a. Perpetually modified

b. Repelled away

c. Compelled to move toward it

d. Entranced and narcotized

e. Lulled

c. Nostalgia

From Sam Keen’s work on exile and homecoming from the book To a Dancing God, what is the symptom of the exile?

a. Boredom

b. Fear

c. Nostalgia

d. Guilt

e. Memory

e. Memory

From Sam Keen’s work on exile and homecoming from the book To a Dancing God, what is the basis for identity for an exile?

a. Boredom

b. Fear

c. Nostalgia

d. Guilt

e. Memory

d. Living a vibrant present

From Sam Keen’s work on exile and homecoming from the book To a Dancing God, “getting in touch with the data which are most immediately given to an awareness” and “go[ing] beyond the idiosyncratic and egocentric perceptions of immediate experience” are the two premises of what?

a. Personal cultivation

b. Cognitive development

c. Aesthetic awareness

d. Living a vibrant present

e. Religious enlightenment

d. Medium

According to Neil Postman, A _____ is a technology within a culture grows; that is to say, it gives form to a culture’s politics, social organization, and habitual ways of thinking.

a. Social form

b. Television

c. Consumer product

d. Medium

e. Digital Image

b. ecology

We put the word “media in front of the word “_____” to suggest that we were not simply interested in media, but in the ways in which the interaction between media and human beings gies a culture in character and, one might say, helps a culture to maintain symbolic balance.

a. Influence

b. Ecology

c. form

d. Environment

e. Culture

c. Media and communication

According to Paul Levinson, without his work in the 1950s and ‘6-s, there would be no field of study that sought to explain how the nuances and great sweeps of human history are made possible by _____ _____ —how media determine the thoughts and actions of people and society.

a. Social interaction

b. Rhetoric and politics

c. Media of Communication

d. Shifts in orality and literacy

e. Great Ideas

a. abstractions made by the ear and the eye

According to Susanne Langer, what are our most primitive instruments of intelligence?

a. Abstractions made by the ear and the eye.

b. Tools such as the wheel, the bow and the arrow and fire

c. Sexual strivings

d. Weapons

e. Clothing and housing

c. Written word

What does Thoreau refer to as the choicest of relics?

a. Beauty

b. Kindness

c. Written Word

d. Life itself

e. Love

d. The classics

To what does Thoreau refer to as the noblest recorded thoughts of man?

a. The Christian Bible

b. The Koran

c. Shakespeare

d. The Classics

e. The American Constitution

d. Gargoyle(s)

According to Barry Sanders, _____ have been variously interpreted. But in one view, they make graphically plain how the rejection of the alma mater could turn a Christian into the most monstrous and devilish character imaginable. They enact the the topos of elimination and rejection - growth and change in the interior because a frozen horror on the exterior. The ____ flied from the face of the building visually all head with a little body, an inchoate and incomplete creature.

a. Dragon(s)

b. Angel(s)

c. Eagles(s)

d. Gargoyles (s)

e. Soul(s) a

c. A membot

Regarding the memetic lexicon: “A person whose entire life has become subordinated to the propagation of a meme, robotically and at any opportunity” can be labeled what?

a. A sociotype

b. Memetrically Allergic

c. A membot

d. Exo-toxic

e. Memetrically Inoculated

b. Meme Pool

Regarding the memetic lexicon: The full diversity of memes accessible to a culture or individual. Learning languages and traveling and methods of expanding one’s ______.

a. Memetic Drift

b. Meme Pool

c. Ecology of Media

d. Censorship

e. Memetic Inoculation

e. Vector

Regarding the memetic lexicon: A medium, method, or vehicle for the transmission of memes. Almost any communication medium can be a memetic ____.

a. Magnet

b. Technology

c. Conduit

d. Means

e. Vector

b. Eco-toxic

Regarding the memetic lexicon: Slavery is an excellent example of a(n) _____ meme.

a. Auto-toxic

b. Exo-toxic

c. Strategy

d. Distinction

e. Association

e. censorship

Any attempt to hinder the spread of a meme. Hence, _____ is analogous to attempts to halt diseases bt spraying insecticides. _____ Can never fully kill off an offensive meme, and may actually help to promote the meme’s virulent strain, while killing off milder forms.

a. Innoculation

b. Accounting behavior

c. Muted group theory

d. Communicatio apprehension

e. Censorship

e. Boredom

According to Iain McGilchrist of the book the Master and his Emissary, Devitalization leads to _____, and _____, in turn leads to sensationalism. The high stimulus society in which we live in represented through advertising as full of vibrancy and vitality, but as advertisers know only two well, its condition is one of _____, and the response to _____.

a. aggression

b. Stupidity

c. The analogue

d. The digital

e. Boredom

d. Boredom, 20th

According to Iain McGilchrist in his discussion of the book The Master and his Emissary, use of the word ‘_____’ and reports of the experience escalated dramatically in the ____ century.

a. Democracy, 19th

b. Propaganda, 19th

c. Boredom, 20th

d. Feminism, 20th

e. Fascism, 21st

d. The plastic arts: painting, sculpture and architecture

Nietzsche: The Apollonian frame is concerned with what kind of art(s)?

a. Essentially music

b. Poetry, particularly the poetic elements of rhyme and metaphor

c. Avantgarde art

d. The plastic arts: Painting, sculpture and architecture

e. All arts of the body, but especially dance

a. Essentially music

Nietzsche: The Dionysian frame is concerned with what kind of art(s)?

a. essentially music

b. Poetry, particularly the poetic elements of rhyme and metaphor

c. Avantgarde art

d. The plastic arts: Painting, sculpture and architecture

e. All arts of the body, but especially dance

b. The dream

Nietzsche: If we move toward the extreme of the Apollonian, what is the result?

a. Intoxication

b. The dream

c. Love

d. War

e. Human Evolution

a. Intoxication

Nietzsche: If we move to toward the extreme of the Dionysian, what is the result?

a. Intoxication

b. The dream

c. Love

d. War

e. Human evolution c

c. Artist

According to Professor McLuhan (Executive as Dropout) it is the distinction of _______ in any field that he commands this power to convey the effects of things when the ordinary person is merely numbed or robotized by things.

a. Leader

b. Scholar

c. Artist

d. Master

e. Authority

d. both a & b

According to Professor McLuhan (Executive as Dropout), who are the enemies of the Establishment?

a. Artist

b. Inventor

c. Capitalist

d. Both a & b

e. a,b, and c are correct answers

b. Biological inheritance and environments created by technology

According to Professor McLuhan, the artist is the person who invents the means to bridge between _____ and _____.

a. Human instincts and mediated messages

b. Biological inheritance and environments created by technology

c. Sensation and cognition

d. The socially mediated frame and popular culture

e. Social roles and psychological disturbances

a. sense ratios

According to Professor McLuhan, the artist can correct the _____ before the blow of new technology has numbed conscious procedures. He can correct them before numbness and subliminal groping and reaction begin.

a. Sense ratios

b. Psychological distress

c. Alienating media forms

d. Will to power

e. Onslaught of new information patterns

d. Poverty

According to Benjamin Franklin in his essay ‘The way to Wealth’, what overtakes laziness because it travels slowly?

a. Industry

b. Zeal

c. Effort

d. Poverty

e. Illness

e. Diligence

According to Benjamin Franklin in his essay ‘The way to Wealth’, what is the mother of good luck?

a. Wealth

b. Necessity

c. Desire

d. Hunger

e. Diligence

c. Be ashamed

According to Benjamin Franklin in his essay ‘The way to Wealth’, what should you do if you catch yourself idle?

a. Move quickly to occupy yourself

b. Contemplate the value of you leisure

c. Be ashamed

d. Pray

e. Count your money and measure it against your wishes

d. Idleness, ease

According to Benjamin Franklin in his essay ‘The way to Wealth’, trouble springs from ____, and grievous toil from needless _____.

a. Sin, want.

b. Cowardice, viciousness,

c. Satan, pride

d. Idleness, ease

e. Stupidity, fear

b. Resistance

What does Eric Hoffer refer to as a chief factor in the shaping of character?

a. Environment

b. Resistance

c. Biology

d. Suffering

e. Responsibility

d. Regeneration

Eric Hoffer suggests the small wonder that we in this country have a deeply ingrained faith in what?

a. God

b. Patriotism

c. War

d. Regeneration

e. Labor

c. Technique

It may seem questionable; nevertheless, magic is a ____ in the strictest sense of the world… Magic developed along with other _____ (s) as an expression of man’s will to obtain results of a spiritual order.

a. Belief

b. Ritual

c. Technique

d. Interrogation

e. Science

b. It subordinates the gods to human powers

How does magic lead to efficacy?

a. It is a technique

b. It subordinates the gods to human powers

c. Magic is a means of defining culture and thereby the self

d. Magic was the first categorical imperative

e. Magic offers the ability to wield the power of the spoken word.

c. Magical Song and spells

What does Nietzsche the primeval form of poetry?

a. Slave hymns of the Ancient Hebrews

b. The tribal dance

c. Magical song and spells

d. The totem and the taboo

e. Human sacrifice

d. Apollo

Who is the god of rhythm?

a. Zeus

b. Hephaestus

c. Mercury

d. Apollo

e. Dionysus

b. Rhythm

What could have been more useful for ancient, superstitious type of man than?

a. Sacrifice

b. Rhythm

c. Magic

d. The digital

e. The analogue

a. Make the worse appear the better

What could Belial do with better or worse reason?

a. Make the worse appear the better

b. Defend the right

c. Belial always attacked the weak

d. Belial could cast spells of aggression

e. Belial was a righteous angel and would always support the reasonable cause

d. Ignoble ease and peaceful sloth

What sort of ideas did Belial counsel?

a. Matters of love

b. Matters of the family

c. Nobility and peace

d. Ignoble ease and peaceful sloth

e. Saturated idolatry and watched mumblings

c. Appetite

According to Milton in his classic Paradise Lost, “Their Maker’s image,” answered Michael, “then Forsook them, when themselves they vilified to serve ungoverned” what?

a. Vice

b. Devil practice

c. Appetite

d. Lust

e. Desire

d. The rule of not too much

What is Michael’s response to the question of Adam whether there is a way besides the painful passages to come to death?

a. Prayer

b. Sacrifice

c. Compassion

d. The rule of not too much

e. There is no way to stave off the reaper

D. Fear of death

According to Milton in his classic Paradise Lost, What is not one of the aspects we must outlive to reach old age?

a. Youth

b. Strength

c. Beauty

d. Fear of Death

e. All Four are aspects we must outlive to reach old age

d. Context-Free Information

According to Professor Postman in Building a Bridge to the Eighteenth Century, what kind of meaning did telegraphy give legitimacy to?

a. Legal information

b. Scientific information

c. Religious Information

d. Context - Free information

e. Sensationalized information

d. a commodity

According to Professor Postman in Building a Bridge to the Eighteenth Century,telegraphy makes information into what?

a. Data

b. code

c. Symbols

d. A commodity

e. A social form

d. Nineteenth

According to Professor Postman in Building a Bridge to the Eighteenth Century,from what century did we inherit story-less information?

a. Sixteenth

b. Seventeenth

c. Eighteenth

d. Nineteenth

e. Twentieth

c. The great problem of the twenty-first century

Regarding Postman’s discussion of information from Building a Bridge to the Eighteenth Century, suggests that the principal strength of the telegraph was its capacity to _____ information.

a. The great problem of the medieval era

b. The great problem of the twentieth century

c. The great problem of the twenty - first century

d. The role of university

e. The meaning of spinoza’s Criticism

d. Move

Professor Postman, In Building a Bridge to the Eighteenth Century, suggests that the principal strength of the telegraph was it capacity to _____ information.

a. Collect

b. Manipulate

c. Transform

d. Move

e. Synthesize

d. Environments

According to Professor Corey Anton’s Introduction to Media Ecology, media ecology is the study of communication mediums as what?

a. Content

b. Messages

c. Ritual

d. Environments

e. Media Effects

b. Nature, nature

According to Professor Corey Anton’s Introduction to Media Ecology, Marshal McLuhan stated “Man is an extension of ____ that remakes the _____ that makes the man”

a. His environment, speech

b. Nature, Nature

c. The tool, media

d. The communication technology, media

e. The message, the medium

d. Music

According to Professor Corey Anton’s Introduction to Media Ecology, what is not a technology that has been extensively studied by media ecologists?

a. the alphabet

b. The printing press

c. The telegraph

d. Music

e. All of the above, according to Professor Anton, have been extensively studied by media ecologists

b. large-scale social change

What did these three media extensively studied by media ecologists introduce into the world?

a. Algorithms

b. Large-scale social change

c. Symbolism

d. Anxiety

e. Analogic reasoning

b. standardization

According to Professor Corey Anton’s Introduction to Media Ecology, what is the principle of the printing press?

a. Variability

b. Standardization

c. The solitary ready

d. Communicative speed

e. Communicative depth

a. Noetic (thinking)

According to Professor Anton, what kind of shift takes place when people become literate?

a. Noetic (thinking)

b. Digital (visual)

c. Analogic (nonverbal)

d. Capitalistic (acquisitive)

e. Primal (organic)

d. Novelty

According to Professor Anton, Literacy ushers in a new tolerance for ______ as fears of forgetfulness fade

a. radicalism

b. Democracy

c. Dissent

d. NOvelty

e. Romanticism

e. Their own language

According to Professor Corey Anton’s Introduction to Media Ecology, the alphabet radically transformed how people were able to understand what?

a. religion

b. money and exchange

c. Interpersonal relationships, especially between parents and children which resulted in the generation gap

d. Nationalism as people began to learn about their country’s histroy

e. Their own language

d. Every creative individual

According to Professor Jung, who owes all that is greatest in his life to phantasy?

a. the artist

b. the intellectual

c. the religious personality

d. Every creative individual

e. The child

e. Play

What is the dynamic principle of phantasy, according to Professor Jung?

a. language

b. skills development

c. Sexuality

d. Fear of death

e. Play

d. Enormously unequal

Professor Ortega: In spite of all assurances to the contrary, man hace an intractable way of being what?

a. True Believers

b. The inventor of the negative

c. Goaded by the sense of fatalism

d. Enormously unequal

e. Unnatural

b. Pseudo-wishes

Professor Ortega: What kind of wishes and desires must one have if he has no clear vision of a self to be realized?

a. Helpless-wishes

b. Pseudo-wishes

c. Wishes about wishes

d. Meta-wishes

e. Confounding wishes

c. Action

Professor Ortega: If life is not contemplation or thinking, what is it?

a. energy

b. Love

c. Acton

d. Dreams

e. A playing out of the agon or contest

c. Personality

According to Professor Mumford in his discussion of the Environment, As we enlarge the sphere of interest and the field of operations, we automatically increase the number of shocks and stimuli that may throw the ______ out of balance; and therefore we must counteract this tendency by building up protective inhibitory reactions, by lengthening the circuits of emotional response, and by slowing down the whole tempo of life.

a. entire system

b. Economy

c. Personality

d. Media metaphors

e. Logical arguments

e. Growth

According to Professor Mumford in his discussion of the Environment, what is called “_______” of the metropolis is the fact that constant recruitment of a proletariat capable of accommodating itself to an environment without adequate natural or cultural resources: People who do without pure air, who do without sound sleep, who do without a cheerful garden or playing space, who do without the very sight of the sky and the sunlight, who do without free motion, spontaneous play, or a robust sexual life.

a. Fascism

b. Democracy

c. Alienation

d. Typical

e. Growth

c. Environment

According to Professor Mumford, man must not merely have the privilege of selecting a type of _____ in contrast to that which embraces his daily routine: each _____ should exercise its own type of selective control: choosing its men.

a. Medium

b. Renewal

c. Environment

d. Education

e. Government

c. The daily education of the sense

According to Professor Mumford in his discussion of the Environment, what is the elemental groundwork of all higher forms of education?

a. The university

b. literacy

c. The daily education of the sensed

d. The church

e. The elementary school

b. Renewal

According to Professor Mumford in his discussion of the Environment one of the most important attributes of a vital urban environment is one that has rarely been achieved in past civilizations: the capacity for _____. Against the fixed shell and the static monument, the new architecture places its faith in the powers of social adaptation and reproduction.

a. Medium

b. Renewal

c. Environment

d. Education

e. Government

d. Family

The _____ can flourish only by the process of continuously living in an environment which itself bears the impress of that life, flavors it, responds to it, elevates it. For the ______ does not merely symbolize human continuity: it is that continuity.

a. Civilization

b. Democracy

c. Methods of health and well-being

d. Family

e. Language

a. The conservation and enhancement of life

According to Professor Mumford in his discussion of the Environment, what is consumption is directed toward in a biotecnic economy?

a. The conservation and enhancement of life

b. The increase of production is an essential feature of consumption in the biotechnic economy

c. Two factors: biology and technology

d. Consumption is primarily directed towards the environment in the biotechnic economy

e. Material goods

a. Civilization

According to Professor Mumford in his discussion of the Environment, The basis of _______ lies in the fact that energies that were once devoted almost exclusively to physical survival eventually reached a point at which an increasing part of them could be devoted to man’s higher functions: INstead of submitting to brute necessity, he dominated his environment, he freely short, a common social heritage the other men could share over even wider reaches of space and ending process of creating one world and one humanity.

a. Civilization

b. Democracy

c. Ethos of health and well-being

d. Family

e. Language

c. Garden, desert

According to Professor Mumford in his discussion of the Environment, In every city, a perpetual contest goes on between the _____ and the ______. The streets of the city ten - through needs - to become a stony waste: an environment hostile to life: noisy, dusty. ugly, unsafe. In such an environment, bare health can be maintained only be heroic exertion.

a. Good, evil

b. Free, constrained

c. Garden, Desert

d. Possible, actual

e. God, Devil

b. Ecology

Regarding Professor Postman’s discussion of teaching as a conserving activty, _____ is about the rate and scale and structure of change within an environment. Armed with this principle, we have an approach to understanding and addressing the problematic relationship between education and culture change. SImply state, the principle is the: the stability and vitality of an environment depend not on what is in the environment but on the interplay of its elements; that is, on their diverse and dynamic complementaries.

a. Futureshock

b. Ecology

c. Thermostat

d. Equilibrium

e. Rate of technological

d. Cybernetics

Regarding Professor Postman’s discussion of teaching as a conserving activity: ______ is the science of control and equilibrium, the study of “feedback” which is not a greek word but which nonetheless calls out attention to the means by which we maintain balance in a system.

a. Homeostasis

b. Media Ecology

c. Thermostat

d. Cybernetics

e. Rate of technological change

e. Futureshock

Regarding Professor Postman’s discussion of teaching as a conserving activity: too much change, too fast, for too long has the effect of making social institutions useless and individuals perpetually unfit to live amid the conditions of their own culture is ______.

a. Ratio change gradient

b. Ecology

c. Thermostat

d. Equilibrium

e. Futureshock

b. Media Ecology

Regarding Professor Postman’s discussion of teaching as a conserving activity: the study of information environments. It is concerned to understand how technologies and techniques of communication control the form, quantity, speed, distribution, and direction of information; and how, in turn, such information configurations or biases affect people’s perceptions, values. and attitude may be known as ____.

a. Homeostasis

b. Media Ecology

c. Thermostat

d. Cybernetics

e. Rate of technological change