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chapters 1-2
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What’s a business
A business is an entity that offers goods and/or services to customers
What’s the main characteristic of the economy
Exchanging goods and services against money or other means of payment (or exchange)
What’s opportunity cost
Opportunity cost is the (financial) benefit of the (next best) alternative that is lost or given up in order to choose or achieve something else
What’s economics
Economics is the study of how individuals (as part of private households) and businesses make decisions to satisfy their needs and wants with limited resources
What does microeconomics focus on
Microeconomics focuses on the behaviour and decisions of individual households and businesses and how they interact
What does macroeconomics focus on
Macroeconomics focuses on the bigger picture and deals with questions concerning the overall economy (of one country for example).
What are the three functions of money
Medium of exchange
Unit of account (expresses the value of things)
Store of value
What do price indexes do
Price indexes allow us to measure the extent of the general increase in prices.
What’s inflation
Inflation is a general increase in prices
How is a circular flow of goods created
Households offer labour and receive wages, while businesses offer foods and services that are bought by households and other businesses and receive money for what they sell
What role do public authorities (governments) play in the circular flow of the economy
They levy taxes from households and businesses and use the money to provide goods, transfer payments and subsidies
Example of specialisation in a household
individuals concentrating on what they can do best or what they like doing (one individual does the shopping, the other one does the cooking)
Example of specialisation in businesses
Some people concentrate on production, others on procurement, others on sales.
Example of specialisation between businesses
Some offer all kinds of furniture, others just bends and couches, some others just produce kitchens.
Example of specialisation on an international level
Due to different conditions, countries differ in their conditions for different industries (industries being a number of businesses that produce or sell the same product)
What’s a market economy
A market economy is an economy in which individuals and businesses are -more or less- allowed to make many of their own economic decisions
What’s a planned economic system
A planned economic system is an economy in which the government plays a dominant role. They (mainly or partly) decide which goods are produced and which services are offered (at which prices). They (mainly or partly) control the resources and the means of production.
What is a free market economy
A free market economy is an economy in which the government plays a minor role by only providing the legal framework and not influencing the economy much.
What are “social market economies” and “eco-social market economies”
They are economies in which the government plays a more important role by influencing the economy to a somewhat higher extent, by supporting the poor and protecting the environment for example.
What’s supply
Supply (of a certain good or service) is the quantity of that good or sevice that is available for purchase.
What’s the “law of supply”
The higher the price (that can be charged for a good or service) is, the higher the supply will be.
What’s marginal cost
Marginal cost is the cost of producing an additional unit of a good or by providing an additional unit of a service.
In what scenario would a business be willing to produce and supply a higher amount ( of a product or good)
Only if the price level increases and exceeds (or at least equals) marginal costs
What’s demand
Demand is the quantity of a good or service that customers are willing and able to buy
What is the “law of demand”
The higher the price is, the lower the demand will be.
What is “market price” and “equilibrium price”
These are prices at which the supply ( of a product or good) equals the demand of this product or good.
On supply-demand model this is the point where both curves intersect.
What’s a surplus
A surplus is when the supply is higher than the demand
What’s a shortage
A shortage is when the demand is higher than the supply
What factors affect demand
Changes in income. When income increases people can afford more, so the demand curve shifts to the right. When income decreases people can afford less so the curve shifts to the left.
Changes in consumer preferences.
Complementary goods.
The availability of substitute goods.
What factors affect supply
Number of suppliers. As the number of suppliers increases, supply will increase and the supply curve will shift to the right
Technological changes.
Changes in resource prices.
Price expectations.
What is the level of competition in a market influenced by
The level of competition in a market is mainly influenced by the number of suppliers and the availability of substitute goods.
What’s a monopoly
A monopoly is a marekt situation in which there is o ly one supplier of a certain good or service.
What’s an oligopoly
An oligopoly is a market in which there are a few suppliers.
What’s cartel
Cartel is an agreement between supplier in an oligopoly used to negotiate their terms of sale in order to prevent high competition. Cartels are usually not considered legal.
Where can “perfect competition” be found (theoretically)
Perfect competition can be found in a market with so many suppliers and buyers that no single individual or business can possibly influence the price.
What other prerequisites must be true in a “perfect competition” market
All market players must have access to all information at all times
there mist not be any barriers to enter or exit the market
There must not be any (personal) preferences.