social beliefs: consciousness, bias, etc

automaticity

doing things without conscious mind after repetition. brain strengthens path between concepts without our awareness. quick and cheap

cognitive misers

humans like solve problems through simpler means/mental shortcuts due to our limited capacity to process info

naive scientist model of the mind

motivated tacticians model of the mind

we are both naive scientists and cognitive misers and can switch between based off our goals

halo effect

unconscious application of one characteristic to all other characteristics (eg pretty privelige)

maximizers

do research and weigh all possible decisions and try and find the best possible solution

satisficers

think about a decision until they find a solution thats good enough and go with that. usually happier

IAT test

most common measure of unconscious associations. latency response measure

heuristics

simple thinking strategies that follow a pattern to come to an automatic conclusion quickly and cheaper

click-whirr heuristic

tendancy for trigger word to prompt an automatic response and disregards other details of sentence

representativeness heuristic

tendancy to assume that the most likely response matches the prototype in our heads (base rate neglect)

availability heuristic

tendency to think the thing that first comes to mind is the most likely answer

anchoring heuristic

tendency to rely heavily on first piece of info (the anchor) as a point to estimate off.

fundamental attribution error

tendency when we are observing someone to assume their behaviour is more related to who they are as a person and less to their external environment

field theory

behaviour = personality/traits + their environment

belief perseverance

tendancy to hold onto a belief we like even in the face of contradictory evidence

confirmation bias

tendency to prefer info that confirms our beliefs

primacy effect

tendency to remember things from early in a list (rehearsal)

recency effect

tendency to remember the last few items on a list because they are fresh in our mind

rosy retrospection

we lie to ourselves to protect our memories of our past/childhood. links to nostalgia