English: unit 1 market research

market research 

a business activity that involves collecting information about what goods people in a particular area buy, why they buy them, etc.

research

a detailed study of a subject, especially in order to discover (new) information or reach a (new) understanding

researcher

a person whose job is to study a particular subject to find out new things about it

survey

a detailed critical inspection

focus group

qualitative market research method used to gather insights and opinions from a carefully selected group of participants

interview

the questioning of a person (or a conversation in which information is elicited)

in-depth

comprehensive and thorough

customer

individual or business that purchases a company’s goods or services

customer satisfaction

measurement that determines how happy customers are with a company’s products, services, and capabilities

outsource

is the practice of hiring a party outside a company to perform services or create goods.

data (pl.) [U]

a collection of facts from which conclusions may be drawn

sample size

number of observations or participants included in a study or survey,

enlarge

make larger

primary research [U]

the process of collecting original data directly from sources to gain insights about a specific market, audience, or product.

secondary research [U]

the process of gathering and analyzing existing data that has already been collected by others, often used to inform business decisions and strategies.

desk research [U]

secondary research

business strategy

a plan that outlines how an organization will achieve its goals and objectives, focusing on competitive advantage

online

connected to a computer network or accessible by computer

launch a product

the process of bringing a new or updated product to market

target audience

a specific group of consumers that a business aims to reach with its products, services, and marketing efforts.

quantitative research [U]

the collection and analysis of numerical data

qualitative research [U]

collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences.

gauge

measure how people feel about something or the effect that something is likely to have on them

participant

someone who takes part in an activity or event

respondent

someone who answers a set of questions, especially in a survey  

product tester

someone who tries ou something nem to determine how well it performs

gather

collect or accumulate over a period of time

impact

the effect or influence that en event, situation,… has on someone or something

viable

used to describe something that is realistic and therefore may succeed

data analysis

careful examination of something to in order to understan it better 

diverse

very different from each other 

criteria (sg.: criterion)

standards to judge something 

moderator

someone whose job is to controle a discussion between people

discussion

an exchange of views on some topic

agree with (sb/sth)

have the same opinion about something/ as someone

rate

assign a rank or rating to

convenience

the state of being suitable or opportune

trainee

someone who is being trained

impression

a vague idea in which some confidence is placed

appealing

able to attract interest or draw favorable attention

feature

a prominent attribute or aspect of something

meet (sb’s) expectations

To be as good as or have the qualities that someone predicted, expected, or hoped for.

honestly

it is sincerely

convinced

having a strong belief / persuaded

leading question

a question phrased in such a way as to suggest the desired answer

open(-ended) question

Open-ended questions are inquiries that invite expansive responses rather than simple yes-or-no answers, allowing for deeper exploration of thoughts and feelings.

manipulative

skillful in influencing or controlling others to your own advantage

dishonest

deceptive or fraudulent; disposed to cheat or defraud or deceive

competition

the act of competing as for profit or a prize

PR (public relations) 

refers to the practice of managing information between an organization and the public. It involves building and maintaining mutually beneficial relationships through various tactics aimed at developing, enhancing, and protecting reputations.

profit

a financial gain

net profit

the money made by a company or part of a company for a particular period after all costs, taxes, etc. have been paid

staff

personnel who assist their superior in carrying out an assigned task

budget

a sum of money set aside and divided up to cover particular expenses.

tread lightly

to proceed carefully

venue

the place where an event or meeting is happening.

agree to (sth)

accept a proposal, suggestion, or request.

caterer

someone who provides food and service (as for a party)

tailor (sth) to

To change, adapt, or customize something so as to be correct or ideal for a particular person, thing, group, or situation.

to report

announce as the result of an investigation or experience or finding

summary

a brief statement that presents the main points in a concise form

recyclable

capable of being used again

eco-friendly

beneficial or unharmful to the environment

in transit

in the process of being transported from one location to another

a report

a written document describing the findings of some individual or group