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Entrepreneurs
Those who take risks and reap the rewards associated with starting a new business enterprise
Revenue
Represents the funds an enterprise receives in exchange for its goods and services
Profit
Is what’s left over (hopefully) after all the bills are paid
Owner
Primary role is to invest money in the business
Employees
Work for the company to help it reach its goals
Customers
People who buy or use a product or service from a
Stakeholder
Those with a legitimate interest in the success or failure of the business and the policies it adopts
Have an interest or “stake” in the success of a company
(Customers, vendors, employees, landlords, bankers, etc.)
Functional areas
Management
Operations
Marketing
Accounting
Finance
Operations
Converting resources (labor, materials, money, etc.) into goods/services
The “behind-the-scenes” magic that makes a business run smoothly. The day-to-day activities/processes involved in producing and delivering goods/services
“The engine that keeps a business going”
Operations manager
The person who designs and oversees the transformation of resources into goods or services
Marketing
Consists of everything that a company does to identify customers needs and design products to meet those needs
Accounting
Measuring, summarizing, and communications financial and managerial information and advising other managers on financial matters
Keeping track of the money coming in and going out. Recording, analyzing, and reporting financial transactions to help businesses make informed decisions
Financial accountants
Prepare financial statements to help users, both inside and outside the organization, assess the financial strength of the company
Managerial accountants
Prepare information, such as reports on the cost of materials used in the production process, for internal use only
Finance
Planning for, obtaining, and managing a company’s funds
“Macro-environment”
The big picture view of a business’s external surroundings
Includes factors like the economy, technology, politics, and social trends that can impact the business
PESTEL
Political
Economic
Sociocultural
Technological
Environmental
Legal
Political (Pestel)
The impact of government including taxes, tariffs, trade agreements, and labor regulations
Economic (pEstel)
Includes inflation, employment rates, exchange rates, oil prices, GDP growth and others
Sociocultural (peStel)
Includes cultural attitudes and demographic factors such as age, race, and income
Technological (pesTel)
Includes the impact of the internet, smart devices, and automation on business and society
Environmental (pestEl)
Includes availability and care for natural resources, pollution levels, and carbon footprints
Legal (pesteL)
Requirements related to labor and consumer protection, equality, and product safety
Economics
The study of the production, distribution, and consumption of goods and services
Resources
The inputs used to produce outputs
Land and other natural resources
Labor (physical and mental)
Capital, including buildings and equipment
Entrepreneurship
Knowledge
Factors of Production
The resources a business uses to produce things
Ex. The factors of production to produce a shirt:
Land and electricity for factory and raw cotton for shirts
Laborers who make the shirts
Factory, equipment, and money
Entrepreneurship skills and production knowledge
Economic System
The means by which a society (households, businesses, and government) makes decisions about allocating resources to produce products and about distributing those products
Planned System
The government exerts control over the allocation and distribution of all or some goods and services (Ex. Communism)
Socialism
Industries that provide essential services, such as utilities, banking, and health care, may be government owned. Some businesses may also be owned privately
Free Market System / Capitalism
Competition dictates how goods and services will be allocated
Limited government involvement
Private Property Rights
Business owners can expect to own their land, buildings, machines, etc. and keep the majority of their profits except for taxes
A key aspect of a free market system
Mixed Market Economy
Relies on both markets and the government to allocate resources
Privatization
The conversion of government-opened businesses to privately-owned
Laissez-faire
Leaving things along (left alone by government)
“Hands off”
Perfect competition
Exists when there are many consumers buying a standardized product from numerous small businesses
Supply
The quantity of a product that sellers are wiling to sell at various prices
Demand
The quantity of a product that buyers are willing to purchase at various prices
Equilibrium Price
The point at which the supply curve and demand curve intersect on a graph
Shortage
When producers don’t produce enough of a product to satisfy demand
Surplus
When sellers supply more of a product their buyers need
Monopolistic Competition
Many sellers compete (not nearly as many sellers as perfect competition) but instead of selling identical products, they sell differentiated products
Differentiated products
Products that differ somewhat, or are perceived to differ even though they serve a similar purpose
(Ex. Can differ in quality, style, convenience, location, and brand name)
Oligopoly
Few sellers
Each seller supplies a large portion of all the products sold in the marketplace
A small number of firms enter the industry because the cost of starting a business in an oligopolistic industry is usually high
Monopoly
When there is only one company/seller that controls the entire market (the market could be a geographical area, such as a city/regional area, it doesn’t have to be an entire country)
Lies at the opposite end of the spectrum from perfect competition because it is like having no competition at all
Natural monopoly
When a single company has a monopoly over an industry because it’s more efficient for them to provide the goods or services due to high fixed costs
When it just makes sense for one company to handle it all
Legal monopoly
Arises when a company receives a patent giving it exclusive use of an invented product or process. Patents are issued for a limited time (approx 20 years)
Gross Domestic Product (GDP)
The market value of all goods and services produced by the economy in a given year
Includes only those goods and serviced produced domestically (in the U.S. only)
The Business Cycle
The economic ups and downs resulting from expansion and contraction
Can be divided into 4 general phases of:
Prosperity
Recession
Depression (which is generally skipped)
Recovery
Prosperity
The economy expands, unemployment is low, incomes rise, and consumers buy more products
Recession
GDP decreases, unemployment rises, and business revenues decline because people have less money to spend
Slowdown
Recovery
Economy starts growing again after recession
Depression
A recession lasts a long time (a decade or so), while unemployment remains very high, and production is severely reduced
Full Employment
Occurs when everyone who wants to work has a job (95%)
Unemployment Rate
The percentage of the labor force that’s unemployed and actively seeking work
Price Stability
Occurs when the average of the prices for goods and services either doesn’t change or changes very little
Inflation
When the overall price level for goods and services go up
Deflation
When the overall price level for goods and services go down (rarely happens)
Consumer Price Index (CPI)
Measures the rate of inflation by determining price changes of a hypothetical basket of goods, such as food, housing, clothing, medical care, appliances, automobiles, etc. bought by a typical household
Reported monthly by the Bureau of Labor Statistics
Economic Indicator
A statistic that provides valuable information about the economy
Lagging Economic Indicator
Statistics that report the status of an economy looking at past data
Leading Economic Indicators
Indicators that predict the status of the economy 3 to 12 months into the future
Monetary Policy
The management of the money supply and interest rates by the Federal Reserve Board (The “Fed”)
Tools:
Money Supply
Interest Rates
Fiscal Policy
The Federal Government’s efforts to keep the economy stable by increasing or decreasing taxes or government spending
Tools:
Taxation
Government Spending
Budget Surplus
The government takes in more money (through taxes) than it spends on goods and services (for things such as defense, transportation, and social services)
Budget Deficit
The government spends more than it takes in
National Debt
The result of too many Budget Deficits occurring in the U.S. government
Ethical
To know right from wrong and to know when you’re practicing one instead of the other
Business Ethics
The application of ethical behavior in a business context
Ethical Issues
The difficult social questions that involve some level of controversy over what is the right thing to do
Ethical Dilemmas
Situations in which it is difficult for an individual to make decisions either because the right course of action is unclear or carries some potential negative consequences for the people or people involved
Ethical Decision
Entails a “right-vs-wrong” decision — one in which there is clearly a right (ethical) choice and a wrong (unethical or illegal) choice
Rationalizations
Excuses for justifying misconduct
“My behavior isn’t really illegal or immoral”
“My action is in everyone’s best interests”
“No one will find out what I’ve done”
“The company will condone my action and protect me”
Fiduciary responsibility/duty
The duty and obligation of someone, such as a manger, to act in the best interests of their clients
Conflicts of Interest
Occur when individuals must choose between taking actions that promote their personal interests over the interests of others or taking actions that don’t
Insider Trading
Acting on information that is not available to the general public, either by trading on it or providing it to others who trade on it (is illegal)
Whistleblower
An individual who exposes illegal or unethical behavior in an organization
Frameworks for Business Ethics
Corporate Social Responsibility (CSR)
Environmental, Social, and Governance (ESG)
Creating Shared Value (CSV)
Corporate Social Responsibility
The approach that an organization takes in balancing its responsibilities toward different stakeholders when making legal, economic, ethical, and social decisions