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Design to Provide Accessibility
Vinton Cerf, Tim Berners-Lee, inclusive web design, WCAG 2.0, POUR principles.
Perceivable: Content visible.
Operable: Usable interface.
Understandable: Clear content.
Robust: Future-proof design.
Color Basics
Light waves, visible spectrum, rainbow, prism, free web colors.
Traditional Color Wheel
Primary Colors
Red, yellow, blue.
Traditional Color Wheel
Secondary Colors
Green, orange, purple.
Traditional Color Wheel
Tertiary Colors
Yellow-green, cyan, reddish-purple, red-orange.
Traditional Color Wheel
Neutral Colors
Black, white, gray, blackish-brown.
Color Attributes
Hue
Specific color (blue, green).
Color Attributes
Saturation
Purity, intensity of hue.
Color Attributes
Value
Lightness, darkness (tint/shade).
Color Attributes
Temperature
Warm (yellow, red), Cool (blue, green).
Defining Colors for the Web
Web-safe palette, Adobe Creative Suite, unpredictable mixing.
Monochromatic
Tints/shades of single hue.
Complementary
Opposing colors, vibrant.
Triad
Three evenly spaced colors.
Warm
Yellows, oranges, reds.
Cool
Purples, blues, greens.
Site Analysis
Thinking, planning, prior to web design.
Goals: Identify content, architecture, budget, target audience.
Six Major Tasks
Clarify Goals: Profit, awareness, information.
Target Audience: Demographics, experience, findability.
Visitor Goals: Research, purchasing, service info.
Constraints: Budget, time, quality.
Content: Prioritize value, information hierarchy.
Site Architecture: Structure, navigation, scalable.