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How does fMRI work
Measures brain activity via BOLD signal
BOLD signal
Blood Oxygen Level Dependent signal
reflects oxygen rich blood flow to active brain areas
Adams et al. (2010)
Used fMRI to examine cross-cultural differences in decoding mental states from the eyes
Adams et al. (2010) findings
Found that bilateral pSTS showed culturally tuned activity, despite consistent behavioural performance
Adams concluded
fMRI reveals neural mechanisms underpinning social cognition
Kana et al. (2016)
Investigated emotional processing in autistic vs NT individuals
Kana et al. (2016) Findings
Although behaviour was similar, fMRI showed reduced MPFC and pSTS activation in autistic individuals during implicit (but not explicit) emotion processing.
Kana concluded
fMRI can detect subtle neural differences in cognitive processing not observable through behavioural measures.
Autistic Individual Differences
Autistic individuals showed diminished MPFC and pSTS activity during implicit emotion recognition,
Suggests differences in spontaneous emotional processing
How can fMRI inform us on individual differences?
Highlights latent cognitive processing styles, contributing to understanding ND and informing interventions
Second-person neuroscience
Focuses on interactive social processes, studying participants during live interactions
Hyperscanning
Simultaneous fMRI of two interacting individuals (dual-brain studies).
Anders et al. (2011)
Romantic partners expressed and observed emotions.
Anders et al. (2011) findings
Researchers found shared brain network activation, with better classification accuracy when viewing one's partner compared to strangers.
Anders concluded
Social brain activity is shaped by the relationship between individuals and the interactivity of the task.
Second person neuroscience enhances understanding of:
Brain regions involved in social cognition
Interpersonal synchrony
Potential explanations for social deficits in disorders like autism.
The Brain-as-Predictor Framework
posits that neural activity measured during lab tasks can forecast future behaviours outside the lab.
The Brain-as-Predictor Framework steps
Hypothesise which brain regions are involved in a target cognitive process.
Measure brain activity during relevant tasks + collect behavioural outcome data.
Test whether neural activation predicts the real-world outcome.
The Brain-as-Predictor Framework Applications
Predicting health behaviours, e.g., whether brain responses to anti-smoking ads forecast quitting.
Understanding decision-making, habit change, and personality-linked behaviours.
fMRI conclusion
➤ Conclusion: fMRI goes beyond descriptive mapping—it can be used predictively, with implications for fields like marketing, clinical interventions, and public health.