Studied by 0 people
LESSON 5: Visual Information and Media | Media and Information Literacy
Visual Information
the artistic or creative representation or interpretation of an idea, concept, or emotion using different media.
Visual media and information
Materials, programs, applications, and the like that teachers and students use to formulate new information to aid learning through the use, analysis, evaluation, and production of visual images
Types of Visual Media
Photography
Video
Screenshot
Infographics
Data Visualization (Charts and Graphs)
Comic Strips/Cartoons
Memes
Visual Notetaking
Formally and informally produced visual media
visual media produced by formal organizations such as schools, government, and established media/publishing outfits
to gain attention, create meaning, and facilitate retention.
Purpose of visual information
Visual design elements
the building blocks or basic units in the construction of a visual image
Line
Shape
Value
Texture
Color
Form
Design Elements
Line
Describes a shape or outline
Line
Can create texture and can be thick or thin.
Line
May be actual, implied, vertical, horizontal, diagonal, or contour
Shape
Usually a geometric area that stands out from the space next to or around it, or because of differences in value, color, or texture
Shape
May also be organic
Value
The contrast between black and white and all the tones in between.
Value
The degree of light and dark in a design
Value
Can be used with color as well as black and white.
Contrast
The extreme changes between values
Texture
The way a surface feels or is perceived to feel
Texture
Can be added to attract or repel interest of a visual element
Visual Texture
The illusion of the surface's peaks and valleys, resulting in a feeling of smoothness or roughness in objects
Color
determined by its hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue).
Color
May be used for emphasis or to elicit emotions from viewers.
Color
May be warm, cool, or neutral.
Color
It plays a major role in our visual perception, as it influences our reactions to the world around us.
Form
A figure having volume and thickness.
Form
An illusion of a 3-dimensional object can be implied through the use of light and shading.
Form
Can be viewed from many angles
Consistency
Center of Interest
Balance
Harmony
Contrast
Directional Movement
Rhythm
Perspective
Visual Design Principles
Consistency
Consistency of margins, typeface, typestyle, and colors is necessary, especially in slide presentations or documents that are more than one page.
Center of Interest
An area that first attracts attention in a composition.
This area is more important when compared to the other objects or elements in a composition.
This can be achieved by contrast of values, more colors, and placement in the format.
Balance
A feeling of visual equality in shape, form, value, color, etc.
Can be symmetrical and evenly balanced, or asymmetrical and unevenly balanced.
Objects, values, colors, textures, shapes, forms, etc. can be used in creating balance in a composition
Harmony
Brings together a composition with similar units.
Contrast
Offers some change in value creating a visual discord in a composition.
Shows the difference between shapes and can be used as a background to bring objects out and forward in a design.
Can also be used to create an area of emphasis.
Directional Movement
A visual flow through the composition.
It can be the suggestion of motion in a design as you move from object to object by way of placement and position.
Can be created with a value pattern.
With the placement of dark and light areas that you can move your attention through the format.
Rhythm
a movement in which some elements recur regularly.
Like a dance, it will have a flow of objects that will seem like the beat of music.
Perspective
This is created through the arrangement of objects in two-dimensional space to look like what they appear in real life.
A learned meaning of the relationship between different objects seen in space.
Note 
Flashcard (166)