EPC3 Unit 3

accommodate something

to provide enough space for

advertising campaign

A series of planned advertising activities

aim at

To try or plan to achieve something

approval

The feeling that someone or something is positive/acceptable

aspiration

A strong desire to have or do something

channels

A method or system used to obtain or pass on information

concern

A worry, or something which is considered important

convenient

Useful, easy & quick to do, not causing problems

criterion (plural: criteria)

A standard or principle by which something is judged

customer profile

A list of the main characteristics of a customer

empathy

The ability to understand another person's feelings

feature

Characteristic

infomercial

An informative commercial

intention

What you plan to do

modest

Not very large

POS (point of sale) display

A sales promotion near or at the checkout counter

price range

The limits between which a price varies

purchasing decision

The decision to buy something

sales pitch

The arguments used to persuade customers that they should buy a product or service

sample

A small amount of something

sketch

To make a quick drawing of something, to give a general description of something

value proposition

What a company offers that is different from its competitors, and the main reason why customers should buy from the company.

willingness

the state of being pleased to do something