Emailing-marketing digital

What is email marketing?

All the marketing uses of emailing.

What is the goal of an emailing campaign?

To promote a product or service by directly contacting a user via their email address.

What are the objectives of an emailing?

Traffic acquisition and conversion.

What is the primary purpose of a newsletter?

To build loyalty through regular updates and news from the company.

What percentage of marketers send weekly emails?

33% of marketers.

What law prohibits the use of electronic mail for advertising without consent?

Article 14 of the law of 11 March 2003 on electronic commerce.

What is opt-in in the context of email marketing?

A process where a user gives explicit consent for their email address to be used by a company.

What should be done with inactive recipients in a database?

They should be stored in a special group and may be reactivated or deleted after not responding.

What criteria can be used for database segmentation?

Geographical, socio-demographic, psychographic, and behavioral criteria.

What is the role of the 'From' name in an email?

It helps maintain recipients' attention and build trust.

What is the ideal length for an email subject line?

A maximum of 60 characters.

What is the purpose of a preheader in an email?

To summarize the email content and encourage the opening of the email.

What is the recommended balance of text and images in an email?

40% image and 60% text.

How can personalization be implemented in email marketing?

By tailoring content based on previous purchases, customer profiles, or specific events.

What should be included in the footer of an email?

An unsubscribe link, contact information, legal notice, and social networks.

What are the key metrics to measure in email marketing?

Deliverability rate, open rate, click-through rate, and click-to-open rate.

What is the impact of using videos in emails according to Martech Advisor 2017?

It can increase click rates by 300%.

What are some emerging trends in email marketing?

Animation, video, geolocation for hyper-segmentation, artificial intelligence for personalization, and gamification.