blinded by the light CSP

what is blinded by the light about

1987 about javed khan who is inspired by music of bruce springsteen, following his dreams of becoming a writer

who developed blinded by the light

bend it networks, gurinda charda

where did blinded by the light premier

2019 sundance film festival

poster analysis

denim clothing, converse and casset player all signify 80s

how did the film have mainstream appeal

Gurinder Chadha was the director who was also the director of Bendit like Beckham

how was BBTL funded

leventine film, produces and funds films

ingenious media, secure loans and provide money

BFI film fund, use money from the lottery to support UK companies

what does hesmegold suggest

should base new products off of something existing and sucsessfull (greetings from bury park)

what was the budget

14 million

what type of budget was the film

low - mid

what is verticle intergration

parent company owns multiple companies across different stages of the film industry.

whats horizontal intergration

when a production company buys out or takes over a company that does the same part of the production as them

how does BBTL use horizontal intergration

two different cultural products: britsih pakistani narratives and western rock music

how does BBTL use verticle intergration

film produced by bend it films, distribution partnership with warner brothers who distributed the film globally

verticle intergration between film and music industry, filmmakers aquired rights to springsteins music

what is the longtail effect

niche media products may not appeal to audiences but due to online streaming platforms and lower distribution costs, over time products can grow on an audience

how does the longtail effect apply to BBTL

BBTL explores universal themes thus defying its initial niche appeal

appeals to springstein fans and british asian audiences

on amazon prime meaning it has global accsessability

how does BBTL appeal to british audience

set in luton

british music

national front

how does BBTL appeal to an american audience

focus on bruce springstein

PG language

who got which distribution rights

new line (owned warner bros) cinema acquired US

entertainment one acquired UK

what marketing was used

trailers

poster