Module 12 Speech and Communications

Media Literacy

critical thinking skills that allow people to evaluate and create responsible media

Responsible Media

any communication message that doesn’t make unethical attempts to inform or persuade an audience

Media

plural of medium

Medium

any channel a message is sent through; media

Media Bias

the skew or perceived skew a message has

Cognitive Dissonance

when we expect one thing to happen, but something else happens altogether

Schema

mental building blocks of information that help make sense of the world

Impacts of Media Literacy

-Makes us aware of media influence

-Helps us make decisions based off of information and not marketing tactics

Ads sell

-products

AND

-lifestyles

Impact of Technology on Communication

-1 Exchange more messages

-2 Immediately receive messages

-3 Information is available to be accessed by almost everybody

Ethical Obligations of Online Communication

-1 Always be honest

-2 Fact check yourself and others

-3 Remember there is a person on the other side of the screen

Mediated Communication

any communication that happens with the use of technology

Mass Communication

large scale sending of a message to a large group of receivers

Mediated Medium

any channel assisted by technology to share a message

Spotting fake news

-1 Check the source

-2 Check the content

-3 Check the date

-4 Decide if it’s satire

-5 Consult experts

Gender Sensitivity

language and actions that respect the gender identity of others

Cultural Sensitivity

language and actions that respect the culture of others

Importance of Sensitivity in Communication

-1 Respect

-2 Inclusivity

-3 Be accurate

How to Tailor Your Message for Sensitivity

-Be polite

-Be respectful

-Be mindful

-Be intentional with word choice

Stereotypes

oversimplified representation of a group of people, type of person, or image/thing

Microaggressions

subtle things that indirectly or unintentionally discriminate against a group

Steps to Fixing Mistakes

-1 Apologize

-2 Promise to do better

-3 Follow through on the promise and learn

Audience Relations

making a message relevant to a given audience

Pandering

giving an audience what they want in an attempt to indulge them

Convergent Media

the intersection of traditional and digital media

How governments Engage in Mass Communication

-Send out health campaigns

-Emergency communication

-Propoganda

Propoganda

state-controlled mass communication that is usually false or lacks context in an attempt to manipulate the population

Free Speech

your right to not be punished by the government for things you say

Comparative Advantage

speech comparing 2 sides of an issue to determine the best option

Information in Comparative Advantage Speaking should

be a direct comparison

Qualifications

the reason an author should be considered an expert on the topic

Evidence Comparison Questions

-Qualified Author?

-Source Bias?

-Editorial Rigor?

Methodology

the specific steps taken to conduct research

Comparing Warrants

look at the methodology used to create the warrant

Impacts

why an audience cares about your argument

Steps to Compare Impacts

-1 Explain why it matters in general

-2 Explain why it matters to your audience

-3 Tell your audience how to decide what’s important

Steps from Start to Finish Comparative Advantage Speech

-Select a topic

-Outlining

-Practicing

-Presenting