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Sport marketing
activities designed to meet the needs and wants of the consumer
Sport memorabilia, information, events, training services and equipment
Types of sport products?
spectators, sponsors, media, and participants
Types of sport consumers?
marketing orientation
focusing on what the consumer needs/wants and providing a product that meets those needs
marketing myopia
A product-focused thinking; marketers don’t consider the needs/ wants of the consumer
Lack of research
Ignorance of competition
Failure to adapt
Poor sales and service
What’s the issues with marketing myopia organizations
Bill Veek, Mark McCormack, Gary Davidson, and Effa Manley
Who are some of the Sport marketing pioneers ?
Bill Veek
Introduced crowd-pleasers like fan-appreciation night, names on uniforms, fireworks displays, electronic scoreboards, and alternatives to peanuts and Cracker Jacks.
Sport Financing
How sport teams and leagues get money and how they use it
Sport product
Anything related to sport the people buy, watch, or participate in
Sport promotion
How sport organizations get people excited and interested in sport teams or events
Sport market
Organization or a group of people interested in selling, buying or supporting sports