Intro to Sports Marketing🐞

Sport marketing

activities designed to meet the needs and wants of the consumer

Sport memorabilia, information, events, training services and equipment

Types of sport products?

spectators, sponsors, media, and participants

Types of sport consumers?

marketing orientation

focusing on what the consumer needs/wants and providing a product that meets those needs

marketing myopia

A product-focused thinking; marketers don’t consider the needs/ wants of the consumer

• Lack of research

• Ignorance of competition

• Failure to adapt

• Poor sales and service

What’s the issues with marketing myopia organizations

Bill Veek, Mark McCormack, Gary Davidson, and Effa Manley

Who are some of the Sport marketing pioneers ?

Bill Veek

Introduced crowd-pleasers like fan-appreciation night, names on uniforms, fireworks displays, electronic scoreboards, and alternatives to peanuts and Cracker Jacks.

Sport Financing

How sport teams and leagues get money and how they use it

Sport product

Anything related to sport the people buy, watch, or participate in

Sport promotion

How sport organizations get people excited and interested in sport teams or events

Sport market

Organization or a group of people interested in selling, buying or supporting sports

Mark McCormack

helped create modern sports endorsements, sponsorships, and athlete branding, which are central to sport marketing today (and to NIL).(IMG)

Gary Davidson

who used innovative marketing strategies to launch alternative professional sport leagues;

Effa Manly

promoted community engagement and player advocacy while managing the Newark Eagles