Chapter 27: The Sixties
Americans were captivated by the 1960 race between Republican vice president Richard Nixon and Democratic senator John F. Kennedy, two candidates who pledged to move the nation forward and invigorate the economy
Kennedy promised to use federal programs to strengthen the economy and address pockets of longstanding poverty, while Nixon called for a reliance on private enterprise and a reduction of government spending
The United States entered the 1960s unaccustomed to stark foreign policy failures, having emerged from World War II as a global superpower before waging a Cold War against the Soviet Union in the 1950s
In the years after Fidel Castro and his revolutionary army ousted the corrupt Cuban president in 1959, the relationship between Cuba and the United States deteriorated rapidly
On October 19, 1960, the United States instituted a near-total trade embargo to economically isolate the Cuban regime, and in January 1961, the two nations broke off formal diplomatic relations
The CIA began to recruit members of the exile community to participate in an invasion of the island that would later be known as the Bay of Pigs invasion
The invasion failed and the Cuban government’s success helped legitimize the new regime and embarrassed the Kennedy administration
As the political relationship between Cuba and the United States disintegrated, the Castro government became more closely aligned with the Soviet Union, leading to the Cuban Missile Crisis
The Cuban Missile Crisis was perhaps the most dramatic foreign policy crisis in the history of the United States
In 1962, in response to the United States’ long time maintenance of a nuclear arsenal in Turkey and at the invitation of the Cuban government, the Soviet Union deployed nuclear missiles in Cuba
On October 14, 1962, American spy planes detected the construction of missile launch sites, and on October 22, President Kennedy addressed the American people to alert them to the threat
Over the course of the next several days, the world watched in horror as the United States and the Soviet Union hovered on the brink of nuclear war until, on October 28, the Soviet Union agreed to remove its missiles from Cuba
This was in exchange for a U.S. agreement to remove its missiles from Turkey and a formal pledge that the United States would not invade Cuba, and the crisis was resolved peacefully
In the 1960s, a new student movement arose whose members wanted swifter changes in the segregated South. Confrontational protests, marches, boycotts, and sit-ins accelerated
The tone of the modern U.S. civil rights movement changed at a North Carolina department store in 1960, when four African American students participated in a sit-in at a whites-only lunch counter
In the following year, 1961, civil rights advocates attempted a bolder variation of a sit-in when they participated in the Freedom Rides
Activists in the Congress of Racial Equality (CORE) organized interstate bus rides following a Supreme Court decision outlawing segregation on public buses and trains
As the civil rights movement garnered more followers and more attention, white resistance stiffened
In October 1962, James Meredith became the first African American student to enroll at the University of Mississippi and the backlash prompted JFK to send it US Marshals and the National Guard
On an evening known infamously as the Battle of Ole Miss, segregationists clashed with troops in the middle of campus, resulting in two deaths and hundreds of injuries
The following year, 1963, was perhaps the decade’s most eventful year for civil rights
In April and May, the SCLC organized the Birmingham Campaign, a broad campaign of direct action aiming to topple segregation in Alabama’s largest city
Activists used business boycotts, sit-ins, and peaceful marches as part of the campaign
SCLC leader Martin Luther King Jr. was jailed, prompting his famous handwritten letter urging not only his nonviolent approach but active confrontation to directly challenge injustice, which added to his national reputation
Few political figures in the decade embodied the working-class, conservative views held by millions of white Americans quite like governor George Wallace (AL)
Just as the civil rights movement began to gain unprecedented strength, Wallace became the champion of the many white southerners opposed to the movement
In June 1963, just five months after becoming governor, in his “Stand in the Schoolhouse Door,” Wallace famously stood in the door of Foster Auditorium to protest integration at the University of Alabama
In August 1963, civil rights leaders organized the March on Washington
The march called for:
Civil rights legislation
School integration
An end to discrimination by public and private employers
Job training for the unemployed
A raise in the minimum wage
On the steps of the Lincoln Memorial, King delivered his famous “I Have a Dream” speech, an internationally renowned call for civil rights that raised the movement’s profile to new heights and put unprecedented pressure on politicians to pass meaningful civil rights legislation
Then, on November 22, 1963, President Kennedy was assassinated in Dallas
Vice President Lyndon Johnson lacked Kennedy’s youth, his charisma, his popularity, and his aristocratic upbringing, but no one knew Washington better and no one before or since fought harder and more successfully to pass meaningful civil rights legislation
He took Kennedy’s stalled civil rights bill, ensured that it would have teeth, and navigated it through Congress
He signed the Civil Rights Act of 1964, which widely considered to be among the most important pieces of civil rights legislation in American history
The comprehensive act barred segregation in public accommodations and outlawed discrimination based on race, ethnicity, gender, and national or religious origin
In March 1965, activists attempted to march from Selma to Montgomery, Alabama, on behalf of local African American voting rights
“Bloody Sunday” featured peaceful protesters attacked by white law enforcement with batons and tear gas
After they were turned away violently a second time, marchers finally made the fifty-mile trek to the state capitol later in the month
Coverage of the first march prompted President Johnson to present the bill that became the Voting Rights Act of 1965, an act that abolished voting discrimination in federal, state, and local elections
In 1964, President Johnson laid out a sweeping vision for a package of domestic reforms known as the Great Society
At its heart the Great Society would uplift racially and economically disfranchised Americans, too long denied access to federal guarantees of equal democratic and economic opportunity, while simultaneously raising all Americans’ standards and quality of life
Many of its programs and agencies are still with us today
The Civil Rights Act of 1964 and the Voting Rights Act of 1965 codified federal support for many of the civil rights movement’s goals
The Immigration and Nationality Act of 1965 (or the Hart-Celler Act) abolished the quota regime established by the 1924 Reed-Johnson Act
It established the first federal food stamp program
Medicare and Medicaid would ensure access to quality medical care for the aged and poor
In 1965, the Elementary and Secondary Education Act was the first sustained and significant federal investment in public education
The National Endowment for the Arts and the National Endowment for the Humanities were also established
In the years immediately following this flurry of legislative activity, the national conversation surrounding Johnson’s domestic agenda largely focused on the $3 billion spent on War on Poverty programming within the Great Society’s Economic Opportunity Act (EOA) of 1964
Critics from the right lambasted federal spending for “unworthy” citizens
Johnson had secured a series of meaningful civil rights laws, but then things began to stall
Waves of race riots rocked American cities every summer
The phenomenon of “white flight” (when whites in metropolitan areas fled city centers for the suburbs) often resulted in resegregated residential patterns
The Civil Rights Acts, the Voting Rights Acts, and the War on Poverty provoked conservative resistance and were catalysts for the rise of Republicans in the South and West
American involvement in the Vietnam War began during the postwar period of decolonization
The Soviet Union backed many nationalist movements across the globe, but the United States feared the expansion of communist influence and pledged to confront any revolutions aligned against Western capitalism
The Domino Theory (the idea that if a country fell to communism, then neighboring states would soon follow) governed American foreign policy
After the communist takeover of China in 1949, the United States financially supported the French military’s effort to retain control over its colonies in Vietnam, Cambodia, and Laos
Between 1946 and 1954, France fought a counterinsurgency campaign against the nationalist Viet Minh forces led by Ho Chi Minh
Initially, the US only supported the French war effort with funds, arms, and advisors but eventually, that was not enough
On the eve of the Geneva Peace Conference in 1954, Viet Minh forces defeated the French army at Dien Bien Phu, temporarily dividing Vietnam into two separate states until UN-monitored elections occurred
But the United States feared a communist electoral victory and blocked the elections
The United States established the Republic of Vietnam, or South Vietnam, with the U.S.-backed Ngo Dinh Diem as prime minister
In 1964, the USS Maddox reported incoming fire from North Vietnamese ships in the Gulf of Tonkin
The Johnson administration used the event to provide a pretext for escalating American involvement in Vietnam
Congress passed the Gulf of Tonkin Resolution, granting President Johnson the authority to deploy the American military to defend South Vietnam
U.S. Marines landed in Vietnam in March 1965, and the American ground war began
No matter how many troops the Americans sent or how many bombs they dropped, they could not win
Progress was not measured by cities won or territory taken but by body counts and kill ratios
The United States that entered the 1960s looked and sounded little like the one that left it
Native Americans, Chicanos, women, and environmentalists participated in movements demonstrating that rights activism could be applied to ethnicity, gender, and nature
Much of the counterculture was filtered through popular culture and consumption
The fifties consumer culture still saturated the country, and advertisers continued to appeal to teenagers and the expanding youth market
Conservative cultural norms were falling everywhere
The 1960s ushered in an era of much less restrictive clothing
In a decade plagued by social and political instability, the American counterculture also sought psychedelic drugs as its remedy for alienation
For middle-class white teenagers, society had become stagnant and bureaucratic
The New Left, arose on college campuses frustrated with the lifeless bureaucracies that they believed strangled true freedom
The popularity of these drugs also spurred a political backlash
Rock ’n’ roll, liberalized sexuality, an embrace of diversity, recreational drug use, unalloyed idealism, and pure earnestness marked a new generation
Criticized by conservatives as culturally dangerous and by leftists as empty narcissism, the youth culture nevertheless dominated headlines and steered American culture
Despite substantial legislative achievements, frustrations with the slow pace of change grew and tensions began to mount
Many embraced the more militant message of the burgeoning Black Power Movement and Malcolm X, a Nation of Islam (NOI) minister who encouraged African Americans to pursue freedom, equality, and justice by “any means necessary”
Prior to his death in 1965, Malcolm X and the NOI emerged as the radical alternative to the racially integrated, largely Protestant approach of Martin Luther King Jr.
Malcolm advocated armed resistance in defense of the safety and well-being of Black Americans
The differences between King and Malcolm X represented a core ideological tension that would inhabit Black political thought throughout the 1960s and 1970s
After President Johnson refused to take up the cause of the Black delegates in the Mississippi Freedom Democratic Party at the 1964 Democratic National Convention, SNCC activists became frustrated with institutional tactics and turned away from the organization’s founding principle of nonviolence
In 1966, Huey Newton and Bobby Seale formed the Black Panther Party in Oakland, California
The Black Panthers became the standard-bearers for direct action and self-defense, using the concept of decolonization in their drive to liberate Black communities from white power structures
The successes of the civil rights movement and growing grassroots activism inspired countless new movements
In the summer of 1961, for instance, frustrated Native American university students founded the National Indian Youth Council (NIYC) to draw attention to the plight of Indigenous Americans
The Chicano movement in the 1960s emerged out of the broader Mexican American civil rights movement of the post–World War II era
The Chicano movement confronted discrimination in schools, politics, agriculture, and other formal and informal institutions against those of Mexican descent
Women were active in both the civil rights movement and the labor movement, but their increasing awareness of gender inequality did not find a receptive audience among male leaders in those movements
The end of the decade was marked by the Women’s Strike for Equality, celebrating the fiftieth anniversary of women’s right to vote
The 1970 protest focused on employment discrimination, political equality, abortion, free childcare, and equality in marriage
Americans were captivated by the 1960 race between Republican vice president Richard Nixon and Democratic senator John F. Kennedy, two candidates who pledged to move the nation forward and invigorate the economy
Kennedy promised to use federal programs to strengthen the economy and address pockets of longstanding poverty, while Nixon called for a reliance on private enterprise and a reduction of government spending
The United States entered the 1960s unaccustomed to stark foreign policy failures, having emerged from World War II as a global superpower before waging a Cold War against the Soviet Union in the 1950s
In the years after Fidel Castro and his revolutionary army ousted the corrupt Cuban president in 1959, the relationship between Cuba and the United States deteriorated rapidly
On October 19, 1960, the United States instituted a near-total trade embargo to economically isolate the Cuban regime, and in January 1961, the two nations broke off formal diplomatic relations
The CIA began to recruit members of the exile community to participate in an invasion of the island that would later be known as the Bay of Pigs invasion
The invasion failed and the Cuban government’s success helped legitimize the new regime and embarrassed the Kennedy administration
As the political relationship between Cuba and the United States disintegrated, the Castro government became more closely aligned with the Soviet Union, leading to the Cuban Missile Crisis
The Cuban Missile Crisis was perhaps the most dramatic foreign policy crisis in the history of the United States
In 1962, in response to the United States’ long time maintenance of a nuclear arsenal in Turkey and at the invitation of the Cuban government, the Soviet Union deployed nuclear missiles in Cuba
On October 14, 1962, American spy planes detected the construction of missile launch sites, and on October 22, President Kennedy addressed the American people to alert them to the threat
Over the course of the next several days, the world watched in horror as the United States and the Soviet Union hovered on the brink of nuclear war until, on October 28, the Soviet Union agreed to remove its missiles from Cuba
This was in exchange for a U.S. agreement to remove its missiles from Turkey and a formal pledge that the United States would not invade Cuba, and the crisis was resolved peacefully
In the 1960s, a new student movement arose whose members wanted swifter changes in the segregated South. Confrontational protests, marches, boycotts, and sit-ins accelerated
The tone of the modern U.S. civil rights movement changed at a North Carolina department store in 1960, when four African American students participated in a sit-in at a whites-only lunch counter
In the following year, 1961, civil rights advocates attempted a bolder variation of a sit-in when they participated in the Freedom Rides
Activists in the Congress of Racial Equality (CORE) organized interstate bus rides following a Supreme Court decision outlawing segregation on public buses and trains
As the civil rights movement garnered more followers and more attention, white resistance stiffened
In October 1962, James Meredith became the first African American student to enroll at the University of Mississippi and the backlash prompted JFK to send it US Marshals and the National Guard
On an evening known infamously as the Battle of Ole Miss, segregationists clashed with troops in the middle of campus, resulting in two deaths and hundreds of injuries
The following year, 1963, was perhaps the decade’s most eventful year for civil rights
In April and May, the SCLC organized the Birmingham Campaign, a broad campaign of direct action aiming to topple segregation in Alabama’s largest city
Activists used business boycotts, sit-ins, and peaceful marches as part of the campaign
SCLC leader Martin Luther King Jr. was jailed, prompting his famous handwritten letter urging not only his nonviolent approach but active confrontation to directly challenge injustice, which added to his national reputation
Few political figures in the decade embodied the working-class, conservative views held by millions of white Americans quite like governor George Wallace (AL)
Just as the civil rights movement began to gain unprecedented strength, Wallace became the champion of the many white southerners opposed to the movement
In June 1963, just five months after becoming governor, in his “Stand in the Schoolhouse Door,” Wallace famously stood in the door of Foster Auditorium to protest integration at the University of Alabama
In August 1963, civil rights leaders organized the March on Washington
The march called for:
Civil rights legislation
School integration
An end to discrimination by public and private employers
Job training for the unemployed
A raise in the minimum wage
On the steps of the Lincoln Memorial, King delivered his famous “I Have a Dream” speech, an internationally renowned call for civil rights that raised the movement’s profile to new heights and put unprecedented pressure on politicians to pass meaningful civil rights legislation
Then, on November 22, 1963, President Kennedy was assassinated in Dallas
Vice President Lyndon Johnson lacked Kennedy’s youth, his charisma, his popularity, and his aristocratic upbringing, but no one knew Washington better and no one before or since fought harder and more successfully to pass meaningful civil rights legislation
He took Kennedy’s stalled civil rights bill, ensured that it would have teeth, and navigated it through Congress
He signed the Civil Rights Act of 1964, which widely considered to be among the most important pieces of civil rights legislation in American history
The comprehensive act barred segregation in public accommodations and outlawed discrimination based on race, ethnicity, gender, and national or religious origin
In March 1965, activists attempted to march from Selma to Montgomery, Alabama, on behalf of local African American voting rights
“Bloody Sunday” featured peaceful protesters attacked by white law enforcement with batons and tear gas
After they were turned away violently a second time, marchers finally made the fifty-mile trek to the state capitol later in the month
Coverage of the first march prompted President Johnson to present the bill that became the Voting Rights Act of 1965, an act that abolished voting discrimination in federal, state, and local elections
In 1964, President Johnson laid out a sweeping vision for a package of domestic reforms known as the Great Society
At its heart the Great Society would uplift racially and economically disfranchised Americans, too long denied access to federal guarantees of equal democratic and economic opportunity, while simultaneously raising all Americans’ standards and quality of life
Many of its programs and agencies are still with us today
The Civil Rights Act of 1964 and the Voting Rights Act of 1965 codified federal support for many of the civil rights movement’s goals
The Immigration and Nationality Act of 1965 (or the Hart-Celler Act) abolished the quota regime established by the 1924 Reed-Johnson Act
It established the first federal food stamp program
Medicare and Medicaid would ensure access to quality medical care for the aged and poor
In 1965, the Elementary and Secondary Education Act was the first sustained and significant federal investment in public education
The National Endowment for the Arts and the National Endowment for the Humanities were also established
In the years immediately following this flurry of legislative activity, the national conversation surrounding Johnson’s domestic agenda largely focused on the $3 billion spent on War on Poverty programming within the Great Society’s Economic Opportunity Act (EOA) of 1964
Critics from the right lambasted federal spending for “unworthy” citizens
Johnson had secured a series of meaningful civil rights laws, but then things began to stall
Waves of race riots rocked American cities every summer
The phenomenon of “white flight” (when whites in metropolitan areas fled city centers for the suburbs) often resulted in resegregated residential patterns
The Civil Rights Acts, the Voting Rights Acts, and the War on Poverty provoked conservative resistance and were catalysts for the rise of Republicans in the South and West
American involvement in the Vietnam War began during the postwar period of decolonization
The Soviet Union backed many nationalist movements across the globe, but the United States feared the expansion of communist influence and pledged to confront any revolutions aligned against Western capitalism
The Domino Theory (the idea that if a country fell to communism, then neighboring states would soon follow) governed American foreign policy
After the communist takeover of China in 1949, the United States financially supported the French military’s effort to retain control over its colonies in Vietnam, Cambodia, and Laos
Between 1946 and 1954, France fought a counterinsurgency campaign against the nationalist Viet Minh forces led by Ho Chi Minh
Initially, the US only supported the French war effort with funds, arms, and advisors but eventually, that was not enough
On the eve of the Geneva Peace Conference in 1954, Viet Minh forces defeated the French army at Dien Bien Phu, temporarily dividing Vietnam into two separate states until UN-monitored elections occurred
But the United States feared a communist electoral victory and blocked the elections
The United States established the Republic of Vietnam, or South Vietnam, with the U.S.-backed Ngo Dinh Diem as prime minister
In 1964, the USS Maddox reported incoming fire from North Vietnamese ships in the Gulf of Tonkin
The Johnson administration used the event to provide a pretext for escalating American involvement in Vietnam
Congress passed the Gulf of Tonkin Resolution, granting President Johnson the authority to deploy the American military to defend South Vietnam
U.S. Marines landed in Vietnam in March 1965, and the American ground war began
No matter how many troops the Americans sent or how many bombs they dropped, they could not win
Progress was not measured by cities won or territory taken but by body counts and kill ratios
The United States that entered the 1960s looked and sounded little like the one that left it
Native Americans, Chicanos, women, and environmentalists participated in movements demonstrating that rights activism could be applied to ethnicity, gender, and nature
Much of the counterculture was filtered through popular culture and consumption
The fifties consumer culture still saturated the country, and advertisers continued to appeal to teenagers and the expanding youth market
Conservative cultural norms were falling everywhere
The 1960s ushered in an era of much less restrictive clothing
In a decade plagued by social and political instability, the American counterculture also sought psychedelic drugs as its remedy for alienation
For middle-class white teenagers, society had become stagnant and bureaucratic
The New Left, arose on college campuses frustrated with the lifeless bureaucracies that they believed strangled true freedom
The popularity of these drugs also spurred a political backlash
Rock ’n’ roll, liberalized sexuality, an embrace of diversity, recreational drug use, unalloyed idealism, and pure earnestness marked a new generation
Criticized by conservatives as culturally dangerous and by leftists as empty narcissism, the youth culture nevertheless dominated headlines and steered American culture
Despite substantial legislative achievements, frustrations with the slow pace of change grew and tensions began to mount
Many embraced the more militant message of the burgeoning Black Power Movement and Malcolm X, a Nation of Islam (NOI) minister who encouraged African Americans to pursue freedom, equality, and justice by “any means necessary”
Prior to his death in 1965, Malcolm X and the NOI emerged as the radical alternative to the racially integrated, largely Protestant approach of Martin Luther King Jr.
Malcolm advocated armed resistance in defense of the safety and well-being of Black Americans
The differences between King and Malcolm X represented a core ideological tension that would inhabit Black political thought throughout the 1960s and 1970s
After President Johnson refused to take up the cause of the Black delegates in the Mississippi Freedom Democratic Party at the 1964 Democratic National Convention, SNCC activists became frustrated with institutional tactics and turned away from the organization’s founding principle of nonviolence
In 1966, Huey Newton and Bobby Seale formed the Black Panther Party in Oakland, California
The Black Panthers became the standard-bearers for direct action and self-defense, using the concept of decolonization in their drive to liberate Black communities from white power structures
The successes of the civil rights movement and growing grassroots activism inspired countless new movements
In the summer of 1961, for instance, frustrated Native American university students founded the National Indian Youth Council (NIYC) to draw attention to the plight of Indigenous Americans
The Chicano movement in the 1960s emerged out of the broader Mexican American civil rights movement of the post–World War II era
The Chicano movement confronted discrimination in schools, politics, agriculture, and other formal and informal institutions against those of Mexican descent
Women were active in both the civil rights movement and the labor movement, but their increasing awareness of gender inequality did not find a receptive audience among male leaders in those movements
The end of the decade was marked by the Women’s Strike for Equality, celebrating the fiftieth anniversary of women’s right to vote
The 1970 protest focused on employment discrimination, political equality, abortion, free childcare, and equality in marriage