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Encoding
The process of getting information into the memory system
Automatic Processing
The unconscious encoding of information such as space time and well-learned information
Effortful Processing
Encoding through conscious effort such as studying
Semantic Encoding
Encoding information based on meaning
Imagery Encoding
Encoding information using mental pictures
Method of Loci
A mnemonic device that associates items with specific locations
Information Processing Model
A model developed by Atkinson and Shiffrin that describes memory as sensory short-term and long-term memory
Sensory Memory
The brief initial encoding of sensory information
Iconic Memory
A momentary sensory memory of visual stimuli
Echoic Memory
A momentary sensory memory of auditory information lasting about 3 to 4 seconds
Selective Attention
The process of focusing on certain sensory information so it moves into short-term memory
Short-Term Memory
An active temporary memory system where information is processed for about 20 to 30 seconds
Working Memory
The active part of short-term memory where information is consciously processed
Chunking
Grouping information into meaningful units to increase memory capacity
Maintenance Rehearsal
Repeating information to keep it in short-term memory longer
Magic Number 7 Plus or Minus 2
The idea that short-term memory can hold about seven items give or take two
Long-Term Memory
A relatively permanent and limitless storehouse of memory
Elaborative Rehearsal
Encoding information by giving it meaning to store it in long-term memory
Flashbulb Memory
A vivid emotional memory of a significant event
Long-Term Potentiation
The strengthening of neural connections through repeated activation
Explicit Memory
Memories that require conscious recall and are stored in the hippocampus
Episodic Memory
Explicit memories of personal life events
Semantic Memory
Explicit memories of facts and general knowledge
Implicit Memory
Memories that do not require conscious thought such as skills
Procedural Memory
Implicit memory involving motor skills and actions
Hippocampus
The brain structure responsible for forming new explicit memories
Cerebellum
The brain structure responsible for balance movement and implicit memories
Retrieval
The process of bringing stored information from long-term memory into conscious awareness
Retrieval Cues
Stimuli that help recall information from long-term memory
Recognition
Identifying information previously learned
Recall
Retrieving information without cues
Cued Recall
Retrieval aided by hints or prompts
Serial Position Effect
The tendency to remember the first and last items in a list best
Encoding Specificity Principle
The idea that memory retrieval is best when the context at encoding matches the context at recall
Context-Dependent Memory
Memory enhanced when learning and recall occur in the same environment
State-Dependent Memory
Memory influenced by a person’s internal state during learning
Mood-Congruent Memory
The tendency to recall memories that match one’s current mood
Encoding Failure
When information never enters long-term memory
Retrieval Failure
When a memory exists but cannot be accessed due to weak retrieval cues
Decay Theory
The idea that memories fade over time if not used
Forgetting Curve
Ebbinghaus’s theory that information is forgotten rapidly at first then more slowly
Interference Theory
Forgetting caused by competition between memories
Proactive Interference
Old information interferes with remembering new information
Retroactive Interference
New information interferes with remembering old information
Repression
The unconscious blocking of traumatic or painful memories
Amnesia
The loss of memory
Retrograde Amnesia
The inability to recall past memories
Anterograde Amnesia
The inability to form new memories
Misinformation Effect
When new information alters existing memories
Schemas
Mental frameworks that organize knowledge and experiences
Accommodation
Adjusting schemas to incorporate new information