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How is price for a good in a competitive market determined?
By interaction between consumers and producers (demand and supply)
In terms of Qd and Qs when is the market in equilibrium?
When Qd = Qs
What happens to the market at this point?
The market clears
Explain the price mechanism
Excess demand (shortage), or excess supply (surplus) causing a change in price, acting is a signal, creating incentives, leading to more or less of a good being produced, and so a change in allocation of scarce resources.
If you are willing and able to buy a drink for 1$ but it actually costs 75c, how much is your consumer surplus?
25c
Define consumer surplus
Difference between how much consumers are willing to pay and how much they actually pay
What does vertical distance to a demand curve measure?
Marginal benefit (MB) enjoyed from that unit
What is the area of consumer surplus on a diagram?
Below the demand curve, and above the price
If a firm is willing to offer a good for 2$ and the market price is 3$, how much is their producer surplus?
1$
define producer surplus
Difference between the price the producers are willing to sell their good at and the actual market price
What is the vertical distance to the supply curve?
The minimum price a firm requires to be willing to offer that unit
What does the supply curve represent?
Marginal costs (MC) of the firm
What is the area of producer surplus on a diagram?
Above the supply curve, below price
Define social / community surplus
The sum of producer and consumer surplus.
What is social surplus a measure for?
Welfare
What does it means when social surplus is maximised?
Allocative efficiency is achieved
What does PED stand for?
Price Elasticity of Demand
What does PED measure?
The responsiveness of quantity demanded to change in price.
What is the formula for PED?
%change in Qd / %change in P
(Q2 - Q1 / Q1) / (P2 - P1 / P1)
When is demand price ELASTIC
when PED > 1
When demand is elastic, what does a change in price cause?
A proportionally greater change in Qd
Is an elastic demand curve steep or flat?
Flat
When is demand price INELASTIC?
When 0 < PED < 1
When demand is price inelastic, what does a change in price cause?
A proportionally smaller change in Qd
Is an inelastic demand curve steep or flat?
Steep
When is demand unit elastic?
When PED = 1
What does this mean?
Percentage change in Qd = Percentage change in P
What type of curve is this?
Parabola (rounded L shape) - doesn't touch the x-axis
When is demand perfectly elastic?
When PED = infinity
What does this mean?
That a small change in price leads to an infinitely large change in Qd
What type of curve is this?
Straight, horizontal
When is demand perfectly inelastic?
When PED = 0
What does this mean?
A change in price has no effect on Qd
What type of curve is this?
Straight, vertical
Name the 4 determinants of PED
- Number and closeness of available substitutes
- Type / nature of the good (necessary, addictive, etc.)
- Proportion of income spent on the good
- Time period
If there are lots of close substitutes for a good, what is PED likely to be?
Price elastic
Why?
Because if the price of one good rises people will easily switch to a substitute
If there are not many substitutes for a good, what is PED likely to be?
Price inelastic
Why?
Because people cannot easily find a cheaper replacement
If a good is a necessity, what is its PED likely to be?
Price inelastic
Why?
Because people have no choice but to buy goods necessary to survive
If a good is addictive, what is its PED likely to be?
Price inelastic
Why?
It is hard to reduce the consumption of addictive substances because people become dependent on them
If a small proportion of income is spent on goods, what is PED likely to be?
Price inelastic
If a large proportion of income is spent on goods, what is PED likely to be?
Price elastic
Is demand price elastic or inelastic in the short run?
inelastic
Why?
Because it is hard for people to change spending patterns immediately. Individuals need time to notice the change and find suitable substitutes
Does PED become more elastic or inelastic as time goes on?
Elastic
What is the formula for total revenue (TR)?
P x Q
Define profits
Difference between revenues and costs of production
If PED > 1 (elastic) and P rises, how do Q and TR change?
Q decreases proportionally more, TR falls
If PED > 1 (elastic) and P falls, how do Q and TR change?
Q increases proportionally more, TR rises
If 0 < PED < 1 (inelastic) and P rises, how do Q and TR change?
Q falls proportionally less, TR rises
If 0 < PED < 1 (inelastic) and P falls, how do Q and TR change?
Q rises proportionally less, TR falls
How does PED help firms?
- Helps predict direction of change in its revenues given a price change
- Helps determine the extent to which they can shift an indirect tax (the more price inelastic a product, the more tax can be passed onto the consumer by higher prices)
How does PED help governments?
- Low PED (more inelastic) means more tax revenues are collected - because of higher price on good not reducing Qd, can determine which goods to tax
- Determine how high a tax on addictive goods should be to lower consumption
QUESTION: Assume price falls by 6% to an increase in Qd of 9%. What is PED? Is it elastic or inelastic?
9 / -6 = - 1.5, PED is 1.5, PED is price elastic
QUESTION: Assume that the price increases from 3$ to 9$. Qd falls from 12,000 units to 4,000 units. What is PED? Is it elastic or inelastic?
(4,000 - 12,000) / 12,000 = -0.67
(9 - 3) / 3 = 2
-0.67 / 3 = -0.33, PED is 0.33
QUESTION: Assume that PED is -0.74 and price increases by 12%. Calculate change in Qd.
%changeQd / %changeP = PED
%changeQd / 12 = -0.74
%changeQd = -0.74 x 12
%changeQd = -8.88%
What does YED stand for?
Income elasticity of demand
What does YED measure?
The responsiveness of demand to a change in income
What is the formula for YED?
(%change Qd / %change Y)
or
(Q2 - Q1 / Q1) / (Y2 - Y1 / Y1)
What is the YED of a normal good?
YED > 0
Why?
Because as income increases demand for normal goods increases and vice versa
What is the YED of an inferior good?
YED < 0
Why?
Because as income increases demand for inferior goods decreases
For normal goods, when YED > 1, what are demand and income
%change Qd > %change Y
Hence, demand is - -
income elastic
Why?
Because a faster rise in income leads to a proportionally greater increase in demand
Are luxury goods income elastic or inelastic?
elastic
For normal goods, when 0 < YED < 1, what are demand and income?
%change Qd < %change Y
hence demand is - -
income inelastic
Why?
Because a rise in income leads to a proportionally smaller increase in demand
Are basic (everyday or staple) good elastic or inelastic?
Inelastic
When YED = 0 (inelastic) how is demand for a normal good affected by change in income?
It is not affected
When YED = 1 (elastic) how is demand for a normal good affected by a change in income?
% change in Y = % change in Qd (eg. 5% increase in income leads to a 5% increase in Qd)
What graph represents YED values?
The Engel curve
What is the type of goof when YED < 0
Inferior good
What is the type of good when YED > 0
Normal good
What slope does each one have?
Inferior: negative
Normal: positive
What is YED when income rises but Qd is unchanged?
YED = 0
What type of good when 0 < YED < 1 (inelastic)
Luxury good
QUESTION: Suppose that increase in national income of 2.4% leads to a 4.75% fall in bus journeys. Calculate the YED for bus journeys.
-4.75 / 2.4 = -1.98, YED = -1.98, bus journeys are income elastic inferior goods
QUESTION: Assume that annual per capita income levels in Shanghai increase from Rmb 55,000 to Rmg 61,600 leading to an increase in number of manicure appointments from 350,000 to 413,000. Calculate the YED for manicure treatments.
(413,000 - 350,000 / 350,000) = 0.18
(61,600 - 55,000 / 55,000) = 0.12
0.18 / 0.12 = 1.5, YED = 1.5, manicure treatments are income elastic
What does PES stand for?
Price elasticity of supply
what does PES measure?
the responsiveness of quantity supplied to a change in price
What is the formula for PES?
%change Qs / %change P
or
(Q2 - Q1 / Q1) / (P2 - P1 / P1)
What is the PES of a price elastic good?
PED > 1
When supply is price elastic, what does a change in price lead to?
A proportionally greater change in Qs
What does this say about sensitivity of supply where PED > 1 ?
It is relatively sensitive
What axis must a price elastic supply curve cut?
The vertical axis
What is PES when supply is inelastic?
0 < PES < 1
When supply is price inelastic, what does a change in price lead to?
A proportionally smaller change in Qs
What does this indicate about the sensitivity of price inelastic supply?
It is relatively unresponsive
What axis does price inelastic supply have to cut?
The horizontal axis
What is PES when supply is unit elastic?
PES = 1
What is PES when supply is perfectly elastic?
PES = infinity
What does this mean?
A small change in price leads to an infinitely large change in Qs
What is PES when supply is perfectly inelastic?
PES = 0
What does this mean?
A change in price leads to no change in Qs